Offer Marketing Manager-Control & Signaling Products

Who are we?

Schneider Electric is a global specialist in energy management and automation.

We are dedicated to supplying our customers with safe, reliable, and sustainable energy solutions.

We invent technologies that will transform the places where we live, work and play.

Position Summary

The Offer Marketing Manager for Control & Signaling Products is responsible for defining and executing the strategic direction of the Control & Signaling portfolio, ensuring alignment with customer needs, market trends, and business objectives.

The role drives portfolio growth, profitability, market share expansion, and customer satisfaction through effective lifecycle management, commercialization, and close collaboration with sales, operations, and channel partners.

Key Responsibilities

Portfolio Strategy & Lifecycle Management


* Define and execute the growth strategy for the Control & Signaling portfolio.


* Manage the complete lifecycle of products, from market assessment and launch to enhancement, rationalization, and end-of-life decisions.


* Identify white-space opportunities and adjacent market growth segments.

Market Intelligence & Competitive Analysis


* Conduct market research to understand customer needs, industry dynamics, and emerging technologies.


* Monitor competitors' offerings, pricing strategies, and market positioning.

Commercial & Business Performance


* Own portfolio revenue, growth, margin, and market share objectives.


* Develop pricing and profitability strategies.


* Establish portfolio performance metrics and corrective action plans.


* Build business cases supporting new offer development and investments.

Customer & Market Development


* Engage with OEMs, machine builders, system integrators, panel builders and distributors.


* Collect and translate Voice of Customer insights into portfolio enhancements.


* Develop customer-centric value propositions tailored to key industries.

Go-to-Market & Launch Excellence


* Lead product launch activities and commercialization plans.


* Develop marketing campaigns and demand-generation initiatives.


* Support digital marketing and customer engagement activities.

Sales Enablement & Channel Development


* Create sales tools, value proposition documents, and competitive battle cards.


* Train sales teams, channel partners, and presales engineers.


* Support strategic opportunities and major customer engagements.


* Enable channel growth through targeted programs and partnerships.

Cross-Functional Collaboration


* Work closely with:Global Offer Management, Industrial Automation Sales Teams, Marketing Communications, Supply Chain and Manufacturing and Quality and Services Organizations.


* Ensure alignment between business objectives and product execution.

Portfolio Scope


* Control Products: Pushbuttons, Selector switches, Emergency stop devices, Limit switches, Position switches, Safety switches...