Director, Integrated Campaigns (Remote)

The Director, Integrated Campaigns, Content & Lifecycle owns the campaign operating system that transforms company, product, market, and revenue priorities into coordinated programs that create and advance qualified pipeline.

This role is responsible for campaign planning, prioritization, content strategy, lifecycle marketing, cross-functional execution, and performance optimization to drive revenue growth and marketing effectiveness.

Primary Function:

Lead the development, prioritization, execution, and optimization of integrated marketing campaigns across strategic solutions, customer segments, regions, and revenue motions.

Serve as the accountable owner for campaign planning and execution, ensuring alignment across Marketing, Sales, Product Marketing, Revenue Operations, and external partners to drive measurable business outcomes.

Essential Duties and Responsibilities:

Campaign Planning and Prioritization


* Own campaign intake, scoping, and prioritization processes across strategic business initiatives.


* Translate company, product, sales, and market priorities into actionable campaign briefs.


* Define campaign objectives, audiences, messaging, offers, content requirements, lifecycle plans, success metrics, and sales motions.


* Maintain campaign roadmaps, launch calendars, and campaign backlogs.


* Evaluate campaign requests and recommend prioritization, sequencing, and resource allocation decisions.

Cross-Functional Campaign Execution


* Act as the accountable lead for campaign execution from planning through launch and optimization.


* Build and manage project plans, timelines, milestones, approvals, risks, and dependencies.


* Lead campaign kickoffs, launch reviews, planning sessions, and post-campaign retrospectives.


* Coordinate campaign execution across Product Marketing, Content, Creative, Acquisition Marketing, Field Marketing, Marketing Operations, Sales Enablement, Sales, Revenue Operations, and external partners.


* Ensure campaigns launch with appropriate content, automation, routing, reporting, and quality assurance processes in place.

Content and Lifecycle Strategy


* Define campaign content requirements aligned to target audiences, buyer journey stages, sales priorities, and business objectives.


* Establish lifecycle marketing strategies including nurture, re-engagement, event follow-up, opportunity acceleration, and lead recycling programs.


* Develop audience segmentation strategies, messaging frameworks, and buyer journey touchpoints.


* Identify content gaps and optimization opportunities through analysis of campaign performance, buyer behavior, and sales feedback.


* Partner with content and channel teams to improve engagement, conversion, and buyer experience.

Revenue Alignment and Performance Management


* Partner with Sales and Revenue Operations to define lead routing, follow-up processes, service-level agreements, and feedback loops.


*...