Offer Marketing Lead - Home Data Networks - H/F

About the role

The Global Offer Marketing leads stewards the Home Data Networks portfolio across its full business lifecycle - from strategy framing, business opportunities assessments and new launches to portfolio performance tracking, sustain planning, and catalogue structuration across use cases, applications, and markets.

As the owner of end-to-end offer lifecycle, the Global Marketing Lead works to ensure that HDN active catalogue remains market-relevant, competitive, healthy and well-performing over time.

The role works in close collaboration with the HDN Product Owner, marketing leads in Wiring Devices squads, regional stakeholders, and other key functions to shape the offer strategy, strengthen the value proposition, support roadmap discussions, and ensure successful launch and lifecycle performance.

The Global Offer Manager contributes to sprint priorities, backlog management, and portfolio vision being a trusted partner to a Product Owner.

Your missions


* Contribute to offer strategy and 3-4 years portfolio roadmap development


* Monitor market trends, customer needs, regulations, standards, and competition to identify risks and opportunities


* Collaborate with the HDN Product Owner on strategy, roadmap discussions, and value proposition creation


* Collaborate with marketing leads in Wiring Devices squads to understand needs, roadmaps, and introduce portfolio ideas


* Define and maintain strong value propositions, positioning, and portfolio logic


* Structure the portfolio catalogue across use cases, applications, and geographical markets


* Drive end-to-end offer lifecycle management from concept and introduction to sustain, simplification, and retirement


* Track portfolio health and conduct long-tail analysis to identify overlap, low-performing offers, and complexity reduction opportunities


* Partner with key stakeholders to define requirements, lead user acceptance testing, support launches, and resolve business and system issues


* Measure launch performance and optimize to improve customer experience and drive profitable growth

Your Profile:


* 5+ years of successful track record in customer-focused product management


* Experience in building a 3-4 years plan translated to a product portfolio roadmap, leading marketing for new products development, execution of product lifecycle management.


* Experience in all aspects of Marketing including market insights, value proposition generation, pricing, communications, and planning


* Strong project management and organization skills


* Marketing education or MBA


* Experience with consumer markets, while understanding smart home products is an advantage


* You are able to thrive on complexity and a certain degree of creative chaos


* Despite your creative flair, solid instincts, and problem-solving acumen, you know that the best decisions are driven by hard data, and you know how to get it and use it
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