Growth Planning Manager

Growth Planning Manager

About the company

IWG is the world’s largest provider of flexible workspace, with more than 5,000 locations across 120 
+ countries.

We bring together leading brands such as Regus, Spaces, HQ and Signature, as well as 
digital marketplace platforms such as Instant Offices, Easy Offices and Coworker.

For over 35 years, 
we’ve enabled organisations of every size—from start-ups and scale-ups to 83% of the Fortune 500—
to work more productively, flexibly and sustainably. 

Our purpose is simple: help everyone have a great day at work—while protecting people and the 
planet.

We offer carbon-neutral workplaces worldwide and are committed to achieving Net Zero 
emissions by 2040.

In 2025, IWG delivered record system-wide revenue of $4.5B driven by rapid expansion of our 
capital-light partnership model.

We set a record with over 1,000 new centre deals signed and nearly 
800 openings.

We are accelerating toward our long-term ambition of 30,000 centres worldwide. 
Join us- www.iwgplc.com  

Job Purpose

Leads the development of Growth Plans for new and existing markets, combining traditional 
network planning expertise with a tech- and AI-enabled approach to optimise brand distribution, 
market coverage, and expansion decisions across the IWG portfolio

Key Responsibilities

• Prepares Growth Plans for new and existing markets.

 
• Analyses performance of existing IWG units (occupancy, demand, financial performance).

 
• Obtains data on office locations, residential suburbs, traffic generators, and competitor locations.

 
• Obtains data on traffic patterns and activity (employment, leisure).

 
• Obtains reliable demographic data (population count, age, income, household structure, etc.), 
traffic data (vehicle and pedestrian), and economic data from official institutions.

 
• Obtains detailed information on competitors (size, sales, ownership)  
• Analyses all of the above data and market information, using both established network planning 
methodologies and technology / AI-led insights to prepare a comprehensive market development 
and expansion plan. 
• Identifies opportunities to use advanced analytics, automation, and AI-driven tools to improve 
market evaluation, scenario planning, site prioritisation, and decision-making. 

Presents and maintains Growth Plan including:  

1.

Plan (standard presentation)  
2.

Schedule of Development – work orders for field sales team  
3.

Map with overlays (showing existing IWG locations, competitors, main office locations, 
traffic generators, demographics, proposed locations, and trade areas) 
• Special Analyses (M&A targets, existing estate reviews, NCO performance reviews)  
• Continuous review and updating of planning document to support field teams (competition, 
new openings, closures.)  
• Owns the creation and distribution of work orders for the field sales team. 

Required Qualifications, Experience, Behavi...