Marketing- AVP Senior Content Strategist

Be Proud, Be YO U, Be Indepen dent!

Are you an exceptional storyteller with strong editorial judgment, communication skills, and experience developing content strategies that support business objectives who is eager to grow their career in Financial Services? If so, we need you!

At Independent Bank, we live our values of Courage, Drive, Integrity, People-Focus, and Teamwork .

We foster professional growth and embrace the collective strength of your unique experiences, ideas, and talents.

Our inclusive, collaborative culture helps us deliver the best solutions for our clients and communities as we pursue our mission: Inspiring financial independence today, with tomorrow in mind!

About the Job:

As an AVP, Senior Content Strategist with Independent Bank, you will turn customer needs, market intelligence, product expertise, and business priorities into powerful content strategies that build visibility, engagement, authority, and growth.

You will dive into audience needs, search behavior, keywords, and emerging SEO, AEO, and GEO opportunities, then translate those insights into the right messages and content formats across channels.

Additionally, you will develop source content through research, writing, and interviews with subject matter experts, and collaborate across the Marketing team to bring that content to life.

Leveraging AI-powered tools and agents, you will efficiently develop, adapt, and activate content across digital, social, email, paid media, video, public relations, internal communications, and other key channels to ensure our story reaches and resonates with the audiences we serve.

Why You Should Apply:


* Competitive compensation package.


* Accommodating and flexible paid time off.


* A knowledgeable, goal-driven, and exciting team of colleagues.


* Exposure to different areas of banking and the ability to work with leaders within the industry.


* Community-focused events and volunteer opportunities.

What You Will Do:


* Content Strategy & Opportunity Identification: Continuously analyze customer behavior, search trends, website analytics, social trends, competitive activity, industry developments, and business priorities to identify relevant content opportunities.

Develop and manage a proactive content roadmap designed to increase engagement, search visibility, brand awareness, and business growth.


* Content Development & Storytelling: Research, write, edit, and develop high-quality content across multiple formats and channels, including website copy, articles and blogs, social media, video scripts, email marketing, SMS/text messaging, customer education, thought leadership, campaigns, and sales enablement materials.

Adapt messaging for different audiences, channels, and stages of the customer journey, and strategically repurpose content across channels to maximize reach, relevance, and value.


* Search, SEO & AI Discoverability: Research customer questions, keywords, search intent, and eme...