Women's Swim & Apparel Designer

ROLE SUMMARY The prominent surf brand Womens Swim and Apparel Designer is responsible for the creative development and execution of seasonal swimwear and apparel collections that are relevant to the modern female consumer and aligned with the brands creative direction.

This role combines a strong understanding of womens fashion, surf and swim culture, and technical swimwear construction with an instinct for emerging trends, new silhouettes, and commercial product opportunities.

The Designer is expected to be highly engaged in the marketplace through regular shopping, competitive research, and trend analysis, translating these insights into fresh swim silhouettes, innovative fits, fabrications, prints, colors, and styling.

The Designer works closely with Merchandising, Product Development, Technical Design, Production, Graphics/Prints, and vendors to take product from initial concept through final sample and production approval while maintaining design integrity, fit, quality, and commercial relevance.

KEYRESPONSIBILITIES AND JOB DUTIES 1.

Market Shopping & Trend Research Market Shopping: Regularly shop swimwear, fashion, surf, action sports, activewear, and contemporary retailers to identify emerging trends and product opportunities.Trend Research: Research current and emerging trends in swimwear, fashion, color, print, fabrication, styling, and consumer behavior.Competitive Analysis: Analyze competitive swim brands, including silhouettes, fit, construction, fabrication, pricing, prints, color, and merchandising.Consumer Insight: Develop a strong understanding of how women are shopping for and wearing swimwear across beach, resort, travel, active, and lifestyle environments.Trend Translation: Identify meaningful trends and translate them into commercially relevant product while maintaining a distinct brand point of view.Cultural Awareness: Stay connected to surf, beach, fashion, music, art, and broader cultural influences that inform the target consumer.

2.

Swim Silhouette & Fit Development Silhouette Development: Create new and differentiated swim silhouettes across bikinis, one-pieces, separates, and other swim categories.Body Proportion: Explore new proportions, coverage levels, strap configurations, leg openings, waistlines, necklines, and garment shapes to create modern swim product.Fit Direction: Establish clear design and fit intent for each silhouette and communicate direction to Technical Design and Product Development.Female Body Understanding: Design with a strong understanding of the female body, including how swim fabrics, construction, support, coverage, and tension affect fit and appearance.Innovation: Challenge existing swim silhouettes and identify opportunities to introduce new shapes, construction details, functionality, and styling.Fit Consistency: Ensure silhouettes maintain their intended proportions and visual impact throughout the fitting and development process.Collection Balance: Build a balanced assortment of core, c...