Men's Boardshort and Apparel Designer

Role Summary The Mens Sr Apparel & Boardshort Designer is responsible for the creative development and execution of seasonal mens apparel and boardshort collections from concept through final product.

This role combines strong apparel design expertise with a deep understanding of surf culture, performance product, and the evolving action-sports market.

The designer translates consumer insights, market trends, brand direction, and surf culture into relevant, differentiated product.

The role has particular ownership of silhouette, fit, fabrication, color, print, graphics, and construction across both lifestyle apparel and boardshorts.

The ideal candidate understands how men shop across surf, street, fashion, and performance categories and can identify opportunities that push the product forward while remaining commercially viable and true to the brand.

Key Responsibilities & Job Duties 1.

Market Shopping & Trend Research Conduct regular market shopping across surf, action sports, streetwear, fashion, and performance categories.Identify emerging trends in silhouette, proportion, fabrication, color, graphics, print, construction, and finishing.Analyze competitive product, pricing, merchandising, and consumer behavior to identify opportunities and whitespace.Maintain a strong understanding of the evolving surf and youth culture landscape.Translate relevant market insights into actionable seasonal product direction.

2.

Mens Silhouette & Fit Development Develop and evolve mens apparel silhouettes across key categories and seasonal collections.Establish proportion, fit, length, volume, and construction appropriate to the brand and target consumer.Develop new silhouettes that create meaningful differentiation within the marketplace.Work closely with technical design and product development to refine fit through the sample and fitting process.Maintain consistency and integrity across the overall mens product line.

3.

Boardshort Design & Development Own the creative direction and design development of seasonal boardshort collections.Develop boardshort silhouettes, lengths, waistband systems, pocket configurations, closures, trims, and construction details.Apply knowledge of performance fabrics and construction to improve function, comfort, durability, and aesthetics.Understand how boardshorts perform in water and how fabric, stretch, weight, drying properties, and construction affect the end product.Develop boardshort product that balances technical performance, surf functionality, style, and commercial relevance.

4.

Seasonal Product & Concept Development Create seasonal design concepts and product assortments based on brand direction, market insights, and consumer needs.Develop original apparel and boardshort designs through sketches, CADs, colorways, material direction, and technical specifications.Build cohesive seasonal stories across apparel and boardshort categories.Partner with Design leadership to establish and evolve the seasonal design directio...