Marketing Systems Administrator

Marketing Systems Administrator

US- Remote

Altera Digital Health

Overview
As the Marketing Systems Administrator, you will be responsible for the administration, optimization, and management of Altera Digital Health’s marketing technology platforms.

Your primary focus will be on HubSpot and its integration with Salesforce.

In this role, you will be the technical owner of our marketing systems ecosystem, ensuring data integrity, effective automation, scalable processes, and a reliable flow of information between Marketing and Sales.

You will partner closely with Marketing, Sales, and Sales Operations to ensure our technology supports efficient lead management, accurate attribution, and measurable business outcomes.

The ideal candidate combines hands-on systems expertise with a strong understanding of B2B marketing and sales processes.

You should be highly analytical, detail-oriented, and focused on continuously improving how technology, data, and automation enable our teams.

Key Responsibilities


* Serve as the primary administrator and technical owner for HubSpot Marketing Hub and Sales Hub.


* Manage HubSpot configuration, properties, workflows, lists, forms, landing pages, campaigns, permissions, lead scoring, lifecycle stages, and automation.


* Manage and monitor the integration between HubSpot and Salesforce, including data synchronization, field mapping, and data integrity.


* Partner with Salesforce administrators and Sales Operations to ensure consistent processes and reliable movement of information between Marketing and Sales.


* Monitor and troubleshoot synchronization errors, duplicate records, incomplete information, workflow issues, and other system or data-quality problems.


* Establish and maintain standards for database structure, data governance, field and property management, and system documentation.


* Develop and optimize automated workflows that improve marketing effectiveness, lead management, Sales follow-up, and operational efficiency.


* Manage lead capture, scoring, qualification, routing, lifecycle stages, and Marketing-to-Sales handoff processes.


* Maintain scalable campaign structures, templates, workflows, and automation standards.


* Support the development of dashboards and reporting for lead generation, conversion, campaign performance, pipeline contribution, attribution, lead aging, and marketing ROI.


* Partner with Marketing and Sales teams to establish and maintain key performance indicators, data definitions, and reporting standards.


* Optimize integrations across marketing, CRM, website, analytics, and reporting platforms to improve data accuracy and business visibility.


* Support digital marketing activities including emails, forms, landing pages, campaign tracking, and related marketing automation.


* Evaluate system usage and identify opportunities to simplify processes, reduce manual work, and improve Marketing and Sales productivity.
...