Executive Director, Head of Sapphire Media and Brand Strategy

Lead Sapphire's media and brand strategy to grow awareness, strengthen brand equity, and improve acquisition performance.

You'll shape how Sapphire shows up in the market-bringing together modern media strategy, measurement, and creative leadership to drive growth.

Join a team where you can influence senior stakeholders, build new capabilities, and lead high-impact marketing innovation.

As a Head of Sapphire Media Strategy in Sapphire Marketing, you drive end-to-end media and upper-funnel strategy that connects awareness and consideration to acquisition.

You'll lead a high-performing team, set a clear investment and learning agenda, and partner across functions to deliver measurable business outcomes while strengthening brand equity.
Job responsibilities


* Set and lead Sapphire's media and upper-funnel brand strategy across the portfolio


* Define media investment strategy and optimize channels to improve marketing effectiveness and return on investment


* Partner with cross-functional teams to align positioning, audience strategy, segmentation, and integrated marketing plans across paid, owned, and earned channels


* Establish a measurement and learning agenda using analytics, experimentation, and consumer insights to improve performance


* Lead integrated campaign planning and execution across key channels, partnerships, and priority brand moments


* Build a culture marketing strategy spanning talent integrations, sports and entertainment storytelling, and cultural platforms


* Define the role of social, creators, and emerging platforms to support both brand-building and acquisition outcomes


* Advance search, performance marketing, and AI-enabled discovery strategies to improve engagement and acquisition


* Connect brand investment to business results through attribution, mid-funnel optimization, and performance measurement


* Own media planning, budgeting, forecasting, and ongoing optimization across the Sapphire portfolio


* Develop, coach, and retain top talent while fostering innovation, accountability, and continuous improvement

Required qualifications, capabilities, and skills


* 10+ years of experience in marketing, media, advertising, brand strategy, or related disciplines


* 5+ years of people leadership experience, including building and developing high-performing teams


* Proven success creating and executing growth-oriented media and brand strategies tied to measurable business outcomes


* Deep expertise in media planning, investment allocation, campaign execution, performance marketing, and marketing effectiveness


* Demonstrated strength in analytics and insights, including experimentation, attribution, and performance optimization


* Strong strategic, analytical, and creative problem-solving skills, with the ability to translate insights into action


* Exceptional communication, presentation, and influencing skills in complex, matrixed environments
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