Manager, Functional Transformation

Work you'll do

As a Manager, Functional Transformation, you will lead the functional strategy and delivery of marketing transformation programs for Fortune 500 clients across content supply chain, CRM, personalization, martech, and data and analytics.

You will:


* Own workstreams spanning content operations, digital asset management, marketing resource management, CDP, marketing automation, and analytics


* Shape and deliver AI-enabled marketing solutions, including generative content production, personalization, and agentic workflows


* Translate business strategy into functional and technical requirements, and align business, IT, and engineering teams around them


* Manage scope, timeline, and client expectations across complex, multi-vendor programs using Agile delivery


* Build trusted relationships with senior marketing and technology leaders, advising on operating model, platform, and roadmap decisions


* Drive growth by leading proposals, RFP responses, client presentations, and early-stage solution shaping


* Coach and develop staff members on your teams

A successful candidate would possess these skills:


* Client-facing leadership with senior marketing and technology stakeholders


* Ability to translate between business and technical audiences


* Strong judgment and comfort operating in ambiguity


* Ability to lead workstreams, prioritize competing demands, and deliver in a fast-paced environment


* Ability to mentor and provide clear guidance to others


* Clear written and verbal communication, with close attention to quality of work product

Qualifications

Required:


* 10+ years of experience in consulting or industry, including work with clients in regulated industries


* 6+ years of experience leading or supporting marketing transformation or technology implementation programs, including 5+ years with marketing technology platforms such as Adobe (e.g., AEM, Workfront), Salesforce (e.g., Marketing Cloud, Data 360), or composable platforms


* 1+ years of experience applying or advising on generative AI, large language models, or AI and machine learning in a marketing context


* Experience supporting proposals, RFP responses, or client presentations


* Experience applying Agile methodologies in transformation or technology implementation programs


* Ability to travel 30%, on average, based on the work you do and the clients and industries/sectors you serve


* Limited immigration sponsorship may be available

Preferred:


* Experience with customer data platforms, CRM platforms, or other marketing technology platforms


* Certifications in Adobe or Salesforce platforms


* Experience building or implementing agentic AI use cases in marketing


* Experience leading or mentoring teams on client engagements


* Familiarity with marketing operating model design and governance

The wage range for this role takes into account the wide range of ...