Commercial Marketing Manager - Growth Markets

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Job Function:
Marketing

Job Sub Function:
Strategic Marketing

Job Category:
Professional

All Job Posting Locations:
Seoul, Korea, Republic of, Singapore, Singapore

Job Description:

The Marketing Manager will lead market development and commercialization for Heart Recovery across priority Rest of APAC growth markets.

Reporting to the APAC Marketing Head, the role has primary responsibility for expanding Impella adoption in Korea and Taiwan, with secondary responsibility for market development across Rest of APAC.

The position will align regional strategy with local execution, partnering across Commercial, Medical Affairs, Professional Education, Health Economics & Market Access, Regulatory Affairs and global teams to accelerate therapy adoption and expand patient access.

Key Responsibilities



* Own and execute growth-market strategy and annual marketing plans aligned with APAC Heart Recovery priorities.


* Lead Impella market development in Korea and Taiwan, focusing on patient identification, referral pathways, clinical confidence and therapy adoption.


* Provide targeted support for HRPCI market development across Rest of APAC.


* Drive launch readiness, market entry and expansion in partnership with country commercial, clinical and regulatory teams.


* Translate global and regional strategies into locally relevant positioning, campaigns, education and field-enablement programs.


* Advance KOL engagement, peer-to-peer education, congress activation and Heart Team development with Medical Affairs, HCS and Professional Education.


* Partner with Health Economics & Market Access and country teams to strengthen value propositions and reimbursement readiness.


* Use market, customer and performance insights to set priorities, optimize investment and deliver measurable outcomes.


* Manage budgets, agencies and cross-functional execution with strong governance, compliance and ROI discipline.

Qualifications



* Bachelor's degree in Life Sciences, Business, Marketing, Healthcare Management or a related field; MBA or advanced degree preferred.


* 6+ years of marketing, product management, market d...