Creative Director

The County Materials Family of Companies manufactures and delivers concrete construction products to meet the demand for growing communities.

Since 1946, we've relied on our talented and dedicated team members to provide reliable products with personalized service.

We're hiring a Creative Director to join County Materials in Marathon, Wisconsin

Job Summary:
The Creative Director serves as the creative and integrated marketing leader within the Marketing & Communications Department, translating organizational, product, and marketing strategies into clear, compelling creative direction and coordinated multi-channel execution.

Reporting to the Vice President of Marketing & Communications, this role ensures marketing initiatives effectively connect business objectives, audience needs, messaging, content, and visual storytelling.

The Creative Director leads and provides direction to Marketing Channel Leads across Communications (copywriting), Graphic Design, Video & Photography, Digital Marketing (social media and email), and Website content, ensuring each channel understands the audience, message, creative direction, desired outcome, and its role within the overall marketing strategy.

A key responsibility of this position is developing actionable creative briefs that translate complex product, shared services, and organizational priorities into clear marketing direction.

The Creative Director determines how messaging and creative concepts should come to life across channels while ensuring work is audience-focused, differentiated, consistent with brand standards and designed to achieve measurable business objectives.

Working closely with the Vice President of Marketing & Communications, Marketing Project Manager, and Channel Leads, the Creative Director establishes creative standards, guides priorities and resources, develops team capabilities and maintains a high standard of creative excellence across the County Materials Family of Companies.

Job Duties & Responsibilities:

Creative Strategy & Integrated Direction


* Translate organizational and marketing objectives into creative strategies.


* Develop compelling integrated campaign concepts.


* Determine how individual marketing channels work together.


* Provide creative direction to every Channel Lead.


* Maintain alignment among copy, visual, video, digital and web experiences.


* Ensure work connects with defined audiences/personas.


* Present and defend creative recommendations

Creative Brief Development & Message Translation


* Develop clear, actionable creative briefs.


* Translate product and shared-services priorities into audience-relevant messaging.


* Identify key messages, value propositions, calls to action and proof points.


* Establish intended audience response.


* Define channel roles and deliverable expectations.


* Ensure channel teams understand the strategy before execution begins.

Brand & Creative Excellence


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