Product Strategy Lead - Vice President

Build a strategy role where your customer lens and analytical rigor directly influence how people experience a flagship cash back card portfolio.

You'll map journeys, quantify opportunities, and partner across teams to deliver meaningful improvements.

As a Vice President, Freedom Experience Strategy in the Freedom Portfolio Strategy team, you will define and deliver a customer-focused experience strategy across digital and human-supported journeys.

You will use customer insights, data, and card economics to prioritize initiatives, influence cross-functional partners, and help deliver profitable, growth-oriented experiences.

Job responsibilities


* Develop and prioritize initiatives to increase primary card usage, reduce spend attrition, and grow commerce engagement


* Lead end-to-end customer experience mapping to identify pain points, moments that matter, and opportunities to improve outcomes


* Translate customer needs and segment insights into clear experience strategies and actionable roadmaps


* Partner with analytics, marketing, product, design, and finance to size opportunities and evaluate investment trade-offs


* Define measurable success outcomes and use data to track performance, learn, and refine strategies over time


* Collaborate with cross-functional teams to design and launch new customer engagement experiences


* Navigate a matrixed environment by building alignment, influencing partners, and driving decisions across functional teams


* Present recommendations and narratives that persuade, educate, and deepen understanding at multiple leadership levels


* Support portfolio planning by connecting experience strategy to broader business goals and customer value

Required qualifications, capabilities, and skills


* Demonstrated ability to drive quantifiable business results while improving customer outcomes


* Strong customer-first mindset with experience identifying the "job to be done" and translating it into experience improvements


* Experience in customer experience, servicing, product management, or customer journey design roles


* Experience designing or partnering on research and data studies, forming hypotheses, and translating insights into action


* Strong collaboration skills with a track record of influencing partners and building consensus across teams


* Ability to think creatively and challenge existing approaches to better serve customer needs


* Master of Business Administration or equivalent experience in a financial services or consumer product organization


* Knowledge of credit card industry dynamics and card economics, including profitability drivers and customer behaviors


* Strong written and verbal communication skills, including the ability to build clear, executive-ready storylines

Preferred qualifications, capabilities, and skills


* Experience in consulting and/or product development environments with ambiguous problem spa...