Digital Acquisition Senior Associate (US Advisor)

The Acquisition & Lifecycle Marketing team partners across Asset Management channels to build more connected, insight-led marketing-bringing together strategy, data, and technology to improve outcomes and execution speed.

We are hiring a digital-first marketer to help activate a new acquisition strategy focused on financial advisors, while also strengthening integrated marketing planning and implementation across channels.

This is an individual contributor role requiring strong cross-functional leadership, comfort operating in ambiguity, and a passion for continuous learning.

As the Digital Acquisition Senior Associate (US Advisor) within Asset & Wealth Management, you will launch and optimize a new advisor acquisition approach across key touchpoints-websites/landing pages, advisor/platform communications, webinars/events, and email-using a disciplined test-and-learn approach tied to measurable growth in new producers.

You will drive acquisition activation, integrated communications, and marketing enablement initiatives across AM channels.
Job Responsibilities


* Activate the new financial advisor acquisition strategy end-to-end (plan, launch, measure, optimize) across priority channels and platforms.


* Partner with channel stakeholders to develop segmentation, messaging, and journey approaches aligned to advisor needs and actions throughout the funnel.


* Improve website and landing page performance (with web/product partners) through testing roadmaps, content/messaging recommendations, and conversion insights.


* Lead advisor/platform communications and webinar/event marketing workflows in collaboration with internal partners-ensuring coordinated messaging and strong execution.


* Collaborate with marketing directors, copywriters, and stakeholders to create messaging that promotes investment solutions and thought leadership, and clearly articulates outcomes.


* Identify and manage initiatives that scale, drive efficiencies, and improve speed-to-market; implement best-practice protocols that raise execution quality.


* Own performance measurement for acquisition initiatives and related KPIs; translate data into insights and clear recommendations for stakeholders.


* Leverage marketing technology to improve processes and productivity, including automation and personalization opportunities; represent the marketer's perspective in tech initiatives.

Required Qualifications, Capabilities, and Skills


* 5+ years of relevant marketing experience (flexible depending on demonstrated scope and impact).


* Demonstrated acquisition marketing and/or lifecycle marketing capability, with comfort driving performance through testing and optimization.


* Strong analytical orientation: able to define KPIs, interpret performance, and turn insights into actions.


* Strong project management and operating rigor: exceptional attention to detail, ability to manage multiple workstreams, and comfort shifting prioritie...