Vice President, Card Marketing Strategy

Join Chase as a Vice President within the Card Lending Marketing team to lead customer-centric strategies across the lending lifecycle for consumer and small business credit card portfolios.

You will shape and execute integrated marketing strategies across key lending products - including balance transfer, credit line management and pricing - while accelerating our evolution toward personalized, trigger-based customer journeys.

Sitting within Chase's Marketing Growth & Innovation organization, this leader will deepen customer engagement and grow OS share by optimizing lending performance and delivering scalable, insight-driven marketing strategies.

Job Responsibilities:


* Own end-to-end portfolio marketing strategy for card lending offers, including balance transfer, credit line management and pricing


* Develop and execute integrated, multi-channel marketing strategies across owned channels, including email, direct mail, digital (web and in-app experiences) to drive engagement and lending growth


* Lead the shift toward personalized, trigger-based, orchestrated customer journeys, leveraging propensity, behavioral, transactional, and lifecycle data to meet customers with relevant, timely messaging


* Define segmentation, targeting, and creative/messaging strategies to optimize customer engagement, utilization, and retention across lending lifecycle


* Partner cross-functionally across lines of business and centers of excellence (product, analytics, finance, risk, legal, brand, execution and technology) to align on strategy, prioritize initiatives, and deliver campaigns at scale


* Serve as a subject matter expert in card lending marketing, identifying opportunities to enhance the customer experience and drive incremental business impact


* Own marketing performance, measurement, and optimization, including defining KPIs, analyzing results, developing test-and-learn agendas, and optimizing investment allocation


* Drive customer-centric innovation, including journey mapping, test design, and development of dynamic, modular marketing capabilities


* Present strategic recommendations, performance insights, and roadmaps to senior leadership, influencing decision-making and long-term strategy


* Manage and develop a team of 5 marketing professionals, fostering a high-performance culture and supporting talent growth

Required qualifications, capabilities, and skills:


* 7+ years of experience in marketing strategy, lifecycle marketing, or customer engagement, preferably within financial services


* Proven experience developing and executing integrated, multi-channel marketing strategies


* Strong analytical mindset with the ability to translate data and insights into actionable strategies


* Demonstrated ability to lead complex, cross-functional initiatives and influence senior stakeholders


* Experience managing multiple workstreams in a fast-paced, highly matrixed environment


* Str...