Marketing Manager - Cattle Animal Nutrition

Marketing Manager - Cattle Animal Nutrition

The target location for this role is Land O'Lakes Corporate Headquarters in Arden Hills, MN, however this position can be remote (virtual) and located anywhere in the USA

Marketing Manager - Cattle Animal Nutrition

Land O'Lakes Inc.

is a $14 billion dairy and agricultural cooperative in the U.S.

Fortune 200.

There are three divisions within Land O'Lakes, Inc.: Dairy Foods ($5 Billion), Winfield Crop Inputs ($5 Billion) and Purina Animal Nutrition ($4 Billion).

Position: We are seeking a passionate and experienced professional in theCattle Animal Nutrition Industryto lead strategic growth initiatives for theCattle feed portfolio, including oversite of our commercial specialty portfolio.

This role owns theP&L and marketing strategy, including budget planning, product assortment and innovation, channel placement/strategy, pricing, and promotions.

As across-functional team leader, you will collaborate withR&D, Sales, Central Marketing, Additive Marketing, Supply Chain, and Income Optimizationto drive innovation and execute business plans.

A strong emphasis ongrass cattle with experience in the spaceis critical to success.

The ideal candidate will also engage with keyindustry leaders and suppliersto advance strategic objectives.

Job Scope:


* Responsible for developing and executing the Annual and Long-Range Business Plans; including Objectives, Goals, Strategies, Action Plans, Innovation Pipeline and Measurement (Key Performance Indicators)


* Sets and leads marketing strategy; Product, Price, Placement & Promotion decisions, as well as fit with company capabilities, competitive Environment, and delivering on consumer/customer needs


* Has P&L responsibility and is accountable for activities including (but not limited to) product improvements, SKU rationalization, market research (in conjunction with Corporate Insights team), innovation pipeline


* Develops channel strategies based on consumer/customer needs to drive go-to-market strategies


* Manages marketing and trade budget.

Anticipates business performance trends and makes adjustments necessary to achieve plan.


* Develops the tools, programs, trade and pricing strategies and promotions to support product initiatives


* Leads cross-functional teams (Sales, Central Marketing, Supply Chain, R&D, Finance, Income Optimization) to identify, prioritize and execute initiatives to meet business performance targets (volume, profit)


* Leverages sales, customer, and channel insights to develop product selling stories


* Evaluate new business opportunities for strategic fit, operational feasibility, profit, volume, etc.


* Manage 1-2 direct reports (Associate Marketing Managers); Provide training, feedback, coaching, mentoring, and career path guidance.

Competencies-Skills (Required):


* 5+ years marketing experience, including P&L ownership


* MBA preferred; 4-year degree required


* Strong interperso...