Sr Portfolio Marketing Specialist

Altera Digital Health

Senior Portfolio Marketing Specialist

Remote-US – EST time zone preferred.

Overview

The Senior Portfolio Marketing Specialist supports marketing initiatives across Altera Digital Health business units and solution teams by developing and executing strategic marketing programs that drive awareness, engagement, pipeline growth, and sales enablement.

In this role, you will serve as a key partner to Sales and business unit leadership, ensuring marketing messaging, campaigns, and content align with organizational priorities and revenue objectives.

The ideal candidate is a collaborative, strategic marketer with strong project management skills and experience translating complex healthcare IT solutions into compelling messaging and impactful campaigns.

This individual will work cross-functionally with Creative, Communications, Marketing Operations, Product, and Sales teams to execute integrated marketing initiatives, measure performance, and communicate results to stakeholders and leadership.

Key Responsibilities


* Drive marketing efforts in support of Altera Digital Health business units and solution teams, aligning initiatives to organizational growth objectives.


* Collaborate with business unit leadership to develop and execute strategic marketing plans and campaigns.


* Partner closely with Sales teams to ensure marketing materials, campaigns, and sales messaging are consistent, relevant, and aligned to client needs.


* Work cross-functionally with Creative, Communications, and Marketing Operations to execute campaigns, develop content, and optimize performance.


* Create and manage marketing assets including presentations, sales collateral, customer communications, digital content, and campaign materials.


* Execute and project manage multiple concurrent marketing initiatives, ensuring timelines, deliverables, and business objectives are achieved.


* Track, analyze, and report campaign performance metrics and marketing results to business unit leadership on a regular basis.


* Provide strategic recommendations and insights based on campaign performance, market trends, and stakeholder feedback.


* Support special projects and cross-functional initiatives requiring strategic marketing leadership and collaboration.

Qualifications

Experience


* 5+ years of relevant marketing experience; 2–3 years at a senior specialist level or equivalent experience preferred.


* Experience supporting B2B marketing initiatives, preferably within healthcare IT.


* Demonstrated experience partnering with Sales teams to develop aligned messaging, enablement materials, and go-to-market strategies.


* Strong understanding of integrated marketing campaigns, content strategy, and demand generation principles.


* Experience collaborating across cross-functional teams and managing multiple complex projects simultaneously.


* Strong analytical skills with experience measuring campa...