Direct-to-Consumer Marketing Senior Manager - RADIESSE

About Us

Founded in 1908, Merz is a successful, family-owned specialty healthcare company with a rich history.

As a leading global aesthetics business, our award-winning portfolio of injectables, devices, and skincare products empowers healthcare professionals to enhance confidence through aesthetic medicine.

Our purpose is to fuel confidence by helping people look better, feel better, and live better.

We believe you do not have to choose between living life and making a living.

Live your best life with Merz Aesthetics.

A Brief Overview

The Direct-to-Consumer Marketing Senior Manager will be responsible for advancing the RADIESSE direct-to-consumer strategy during a pivotal moment for the brand.

RADIESSE is currently in the middle of its first-ever consumer campaign, and this role will help maintain momentum, elevate the campaign, and continue building consumer awareness, consideration, engagement, and patient demand.This individual will serve as an executional partner to the RADIESSE brand team, contributing to high-priority DTC initiatives across paid, owned, earned, and experiential channels.

Key areas of responsibility include the agency RFP process, managing a robust influencer program, advancing experiential activations and brand partnerships, optimizing organic and paid social media, supporting website enhancements, and translating performance insights into actionable recommendations.The role requires strong consumer marketing experience, agency leadership, cross-functional collaboration, and the ability to operate independently in a fast-paced, highly regulated environment.

This position will work closely with internal stakeholders and external partners to ensure RADIESSE continues to build a differentiated, culturally relevant, and clinically credible consumer presence.

What You Will Do


* Execution of RADIESSE direct-to-consumer campaign initiatives
+ Own the continued execution and elevation of RADIESSE's first-ever consumer campaign across paid media, organic social, influencer, experiential, website, and partnership channels
+ Partner with internal and external teams to evolve campaign messaging, content, creative assets, and consumer touchpoints in alignment with brand strategy
+ Identify opportunities to maintain campaign momentum, strengthen consumer engagement, and support patient demand generation
+ Ensure DTC initiatives ladder up to core RADIESSE positioning, clinical credibility, and consumer-relevant skin health benefits


* Drive patient marketing strategy and consumer-to-patient conversion
+ Own strategies and processes that convert consumer awareness and engagement into patient demand across key DTC channels
+ Partner with internal teams and agencies to strengthen the consumer journey from initial interaction through consultation and treatment
+ Identify opportunities to improve conversion across paid media, social, influencer, website, an...