Sales Director

Coventry Meadows Assisted Living is now hiring a Sales Director 

Are you a relationship-driven sales professional with a passion for helping seniors and their families find the right community? We are seeking a Sales Director to join our team and play a key role in driving occupancy, building referral partnerships, and guiding prospective residents through the move-in process.  In this role, you will be responsible for achieving community occupancy goals by managing inquiries, conducting tours, securing deposits, and building strong relationships with prospects, families, and referral sources.

Key Responsibilities


* Drive occupancy growth by meeting established sales goals for inquiries, tours, and deposits.


* Achieve conversion targets for inquiry-to-tour and tour-to-deposit ratios based on community needs.


* Conduct external marketing efforts and person-to-person sales calls, documenting all interactions in the CRM/database.


* Schedule appointments for prospective residents and family members, conduct community tours, and answer questions about services, amenities, and lifestyle options.


* Coordinate and support lease signings for incoming residents in partnership with the Executive Director.


* Complete initial move-in paperwork and assist in facilitating a smooth transition for new residents.


* Maintain current knowledge of the local market, including competitors, community organizations, and healthcare providers.


* Develop and maintain strong referral relationships to support community occupancy goals.


* Monitor marketing efforts, manage market-specific budgets, and track campaign effectiveness.


* Build and maintain strong follow-up relationships with all inquiries to support long-term occupancy success.

Qualifications


* Previous sales, marketing, senior living, healthcare, or customer relationship experience preferred.


* Strong interpersonal and communication skills with the ability to connect effectively with seniors, families, and professional referral sources.


* Proven ability to build relationships and convert leads into move-ins.


* Organized and detail-oriented with the ability to manage multiple prospects and priorities.


* Experience using CRM or sales tracking software preferred.


* Ability to work collaboratively with community leadership and department teams.


* Knowledge of the senior living or healthcare market preferred.

Benefits and perks include:


* Earn some of the best wages in the market!


* Access a portion of your earned wages before payday with PayActiv


* Paid Time Off (PTO), holiday pay and opportunities to earn additional PTO


* Medical, vision & dental insurance with Telehealth option and flex spending accounts


* Paid training, skills certification & career development support


* Continued education opportunities with company-sponsored scholarship programs


* Tuition reimbursement and certificati...