Marketing Support Specialist

Overview:

Our team is seeking a full-time Marketing Support Specialist to sit in our Syracuse, NY location.

As a Marketing Support Specialist, you will play a crucial role in supporting our marketing initiatives and assisting the sales team.

Your responsibilities will span a variety of tasks, including creating marketing materials, managing event registrations, engaging on social media, and coordinating merchandise.

This position is perfect for someone who is organized, creative, and eager to contribute to our marketing success.

Key Responsibilities:



* Marketing Materials: Design and produce flyers, brochures, and other promotional materials to support marketing campaigns and initiatives.


* Event Coordination: Assist in organizing and managing event registrations, logistics, and post-event follow-ups to ensure a successful experience for attendees.


* Social Media Management: Help create, and schedule engaging social media content, monitor interactions, and analyze performance metrics to optimize engagement.


* Merchandise Management: Coordinate the production and distribution of branded merchandise, ensuring timely availability for events and promotions.


* Sales Support: Collaborate with the sales team to assist in customer outreach and follow-up, providing necessary marketing materials and support throughout their respective territories.


* Data Management: Maintain accurate records of marketing activities, customer interactions, and event participation for analysis and reporting.

Qualifications:


* Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).


* Strong organizational skills with the ability to manage multiple projects simultaneously.


* Proficiency in graphic design software (e.g., Adobe Creative Suite) and social media platforms.


* Excellent written and verbal communication skills.


* Detail-oriented with a creative mindset.


* Ability to work collaboratively in a fast-paced team environment.


* Previous experience in marketing or customer support is a plus.

About Alta:

Culture is Job #1.

Alta Equipment Group prides itself in living by our Guiding Principles: Invest in the Best, Passion for Excellence, Customers for Life, Mutual Respect and One Team.

More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships.

If you have a passion for excellence and are ready to make a difference within our organization, we're ready for you.

Whether it's selling the world's-best big iron, rolling up your sleeves and servicing our industry-leading construction and material handling product brands or being a difference maker behind the scenes, we can use your skillset.

At Alta Equipment Group, we believe in mutual respect and are committed to diversity while inspiring our employees to reach their maximum potential.

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