National Retail Director

National Retail Director

The National Retail Director for Tractor Supply Company (TSC) is a pivotal leadership role responsible for driving the strategic partnership with TSC, the largest rural lifestyle retailer in the U.S.

This position is instrumental in accelerating revenue growth, enhancing brand visibility, and achieving operational excellence by strategically aligning the company's animal feed portfolio with TSC's merchandising and customer engagement strategies.

The role involves leading a high-performing team of field and support personnel to ensure consistent execution and continuous development across the account, fostering a culture of innovation and excellence.

This is a virtual/remote role working from your home office however you must be located in the Nashville, TN metropolitan area

Account ownership and partnership:

Oversees strategic account ownership and partnership to include developing long-term strategies to achieve sales, margin and growth targets.

Serves as the key relationship holder with TSC and is a trusted advisor to their leadership team.

Leads joint business planning sessions and creates and tracks performance goals.

Optimizes retail programs including product launches, promotional events, and brand initiatives.

Coordinates across teams to ensure program objectives are achieved.

Analyzes POS data, shopper trends, and market dynamics to optimize performance.

Tracks KPI's and presents results to senior leadership.

People leadership:

Leads a team of 9 retail operations managers (ROM's) and is responsible for providing ongoing guidance, training, and coaching to drive performance and maintain consistent standards across all stores managed by the team.

Develops structured onboarding and continuous learning programs covering operational procedures, sales strategies, inventory management, visual merchandising, and customer service excellence.

Sets clear goals and regularly reviews progress with each ROM and provides actional feedback, coaching and ongoing development.

Trade management:

Works cross functionally (marketing, finance, income optimization) by planning, executing, and analyzing promotional activities and maximizing ROI across the footprint.

Monitors and analyzes trade promotion performance and adjusts strategies based on insights from past promotions.

Leverages the expertise of others for continuous improvement.

Administrative duties:

Prepares sales reports and manages budget and expenses.

Qualifications:


* Bachelor's degree in Business, Agriculture, Animal Science, or related field.


* Minimum of 10 years of experience in national account management, preferably with large-format retailers or in the animal nutrition/agriculture sector.


* People leadership experience required.


* Proven success managing complex retail accounts and cross-functional teams.


* Strong analytical, negotiation, and communication skills.


* Ability to travel overnight 25-40% of the time to TSC head...