Director of Sales | Holiday Inn Potts Point

Travel is a journey.

We help make it a joy. 

Starting with a warm, inviting welcome for all guests, whether traveling on business or for fun, enjoying a quick night, or relaxing for the week.

We thrive on making our guests stays brighter, helping them create memories that will last a lifetime.

Irresistible smiles are our specialty.

We should know, we’ve been on our journey since 1952.

So if you can help us spread the joy of travel to all, we’d love to give you a warm welcome to the Holiday Inn® family. 

About the Role

We are seeking an experienced and results driven commercial leader with a passion for delivering results in the fast-paced world of hotels.  You will be responsible for developing and implementing sales strategies for the hotel to support the maximisation of rooms and food and beverage revenue performance and ensure sales goals and the hotel’s commercial objectives are achieved.

You will lead the hotel’s Sales team and focus on the development and execution of integrated sales strategies that maximise market share, strengthen brand positioning and deliver sustainable revenue growth across all channels.

Your leadership will be instrumental in building, inspiring and guiding a high-performing team, fostering a culture of excellence, accountability and commercial success.

Ensure sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.

Build, motivate and lead an effective and engaged sales and marketing team.

A little taste of your day-to-day


* Development and preparation of the annual business plan, operating budget, monthly reports and sales forecasts


* Lead the Commercial team and foster a positive work environment.


* Provide mentoring, coaching and regular performance feedback to improve team performance, reward and recognise achievements, develop succession plans and identify high potentials


* Understand long range forecast of the business and what tactical measures and pricing strategies are required to meet budgeted revenue targets.


* Target new business conversion for assigned segments to meet and exceed revenue and profit targets.


* Develop and maintain relationships with key clients and partners to produce groups and/or convention business, to include room sales, food & beverage sales, and catering/banquet services


* Actively pursue opportunities and lead tactical campaigns to secure new business, create an ongoing pipeline, and successfully shift business from the competition through active engagement with the customer via voice conversations.


* Work with Cluster Marketing to drive marketing efforts to up sell guests on hotel services, offerings, and amenities.


* Monitor progress towards sales goals and adjust actions, as necessary.


* Monitor competitor practices and strategies in order to understand competitor trends and ensure each product and services are ahead of the competition.
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