Senior Digital Marketing Specialist

About CareerCircle:

We are a fast-growing workforce solutions startup with a passionate team dedicated to connecting skilled talent with career opportunities and helping

organizations engage top-tier candidates.

Our marketing department is small but mighty, and we're looking for a highly motivated, data-driven marketer to help us scale.

We currently use HubSpot as our all-in-one platform for marketing, sales, and service.

The Opportunity:

We are seeking a versatile Sr.

Digital Marketing Specialist to own our digital marketing strategy and execution for both our B2C and B2B audiences.

This person will be responsible for driving brand awareness, generating qualified leads, and increasing website traffic.

You must be an expert in creating distinct value messaging and content that resonates with both consumer and business audiences.

You will work closely with our Social Media & Design Specialist and our Events Project Coordinator to ensure all our efforts are aligned with our company's growth goals.

We have a strong preference for candidates with a background in recruitment marketing/staffing or prior agency experience.

Work Location:

Fully Remote

Responsibilities

What You'll Do:


* SEO: Conduct keyword research, optimize website content for search engines, and monitor performance using tools like GA4, SE Ranking, and HubSpot's SEO tools.


* Paid Media: Create the strategy, execute, manage, and optimize all paid advertising campaigns on platforms like Google, LinkedIn, and social channels. 


* Website Optimization: Responsible for A/B testing, conversion rate optimization (CRO) on landing pages, and general website performance to drive traffic and conversions.


* Analytics & Reporting: Track and analyze key performance indicators (KPIs) for all marketing efforts using HubSpot and Google Analytics (GA4), providing regular reports to the leadership team.

Experience using Looker studio is preferred to create visual dashboards. 


* HubSpot Management: Serve as the primary administrator and expert for our HubSpot Marketing Hub.

This includes managing email campaigns, building marketing automation workflows, nurture email campaigns, MQL scoring, data management, and custom dashboards to support business needs.


* Content Strategy & Creation: Develop and execute a comprehensive content calendar, including writing blog posts, case studies, white papers, and other lead magnets and sales enablement content.

You will create content that educates and attracts new leads from both the B2C and B2B sectors.


* Audience-Specific Messaging: Craft distinct value propositions and messaging for our B2C and B2B segments, ensuring all content and campaigns are tailored to their unique needs and pain points.


* Collaboration: Work cross-functionally with the team to create content that supports our events, sales efforts, and brand initiatives.

Qualifications

Minimum Education and/or Experience:


* You have 4-5 years of expe...