Senior Director of Sales and Marketing

Maintains and/or improves upon the occupancy levels and revenue production of assigned communities in accordance with the marketing and business plans to include managing the sales process and completing all activities required for a sale.

Develops and maintains relationships with and generates leads through residents, family, and professional referral sources.

Represents the community and increases awareness through participation in outside events.

Coordinates with the business development coordinator/director in joint efforts for assigned communities to generate referrals or manages this activity in the absence of business development associates.

Assists management with resident retention.

Partners with management to develop and execute marketing plans and achieve community occupancy goals.

Provides coaching, training, and assistance for sales and marketing activities in the assigned communities and monitors results.Maintains and/or improves upon the occupancy level of the assigned communities in accordance with the marketing and business plans.Utilizes established sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.Coordinates with the business development coordinator/director on a weekly basis regarding joint business development efforts of assigned communities to meet or exceed the established goals for professional leads as set by the community marketing plan.

Contacts local sources including legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy medical insurance providers, and other local community contacts that are not part of the business development coordinator/director referral contacts.

Manages the business development activities noted above in the absence of business development associates.Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis.

Provides information and conducts presentations about services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups.Plans, coordinates, and implements monthly prospect and/or referral source activities and events as specified by the community marketing plan, Executive Director, and Regional Sales management.

Follows up and executes sales processes with all leads from events.Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.

Researches and provides recommendations for content and delivery of brochure media that promotes communit...