Marketing Specialist

COMPANY OVERVIEW: The YWCA El Paso del Norte Region is the largest and most comprehensive YWCA in the United States.

We are dedicated to eliminating racism, empowering women, and promoting peace, justice, freedom, and dignity for all.

Become part of our amazing teamexciting opportunities are waiting for you! Join us in making a difference while growing your career with purpose and passion.

Employment Benefits Include: Free membership to any of our YWCA locationsIndoor heated pools open year-round for water aerobics Two locations offering lap swimming (East and Central) Access to weight rooms and cardio equipment at all locations Fitness classes including Yoga, Pilates, Aquacise, and Zumba Join a team committed to strengthening our community while supporting your personal and professional growth.

JOB SUMMARY: The Marketing Specialist plays a key role in supporting the marketing team in executing successful marketing campaigns, driving brand awareness, and achieving business goals.

Thisposition involves coordinating various marketing activities, powerful storytelling, ensuring smooth communication between teams and community stakeholders, and contributing to the overall success of marketing and fundraising initiatives.

Ensures the agency's mission and impact are effectively communicated to the target audience, ultimately contributing to the organization's success in the marketplace.

Works with the team, CEO, Marketing & Impacts Director, board members, committee members, and community partners to maintain a high standard of YWCAs community reputation.

Marketing Specialist uses the platform and voice of YWCA El Paso del Norte Region to promote diversity, inclusion, equity, and justice.

Collaborates with various stakeholders to create a more just and equitable environment.Campaign Coordination: Assist in the development and execution of marketing campaigns across various channels (digital, social media, print, events, etc.).Coordinate campaign timelines, deliverables, and deadlines to ensure projects are executed on time, within budget, and properly delivered.Digital Marketing Management: Develop, implement, manage, and optimize paid social media advertising campaigns, including Meta, Instagram, and Google Ads.

Create persuasive, audience-focused advertising copy, headlines, and calls to action.

Verify web assets and conversion tracking before campaigns.Organic Social Media Management: Manage social media accounts, oversee content scheduling and engagement, and support SEO and SEM initiatives to drive online visibility and lead generation.

Monitor digital campaign performance and make routine optimizations.

Maintain consistent brand messaging.Content Creation and Management: Create and edit marketing content, including copywriting, graphics, videos, and other visual assets.

Manage content calendars to ensure timely delivery and publication of marketing materials.

Plan, film, edit, and publish short-form social media videos, including Instagram Ree...