Brand Manager, Pet Health

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role:

The Brand Manager, Pet Health is responsible for the development and execution of marketing plans for assigned Pet Health brands across Malaysia and Singapore, with the objective of driving brand growth, market share and business performance.

The role requires a proactive and hands-on individual who can work independently, manage multiple priorities and collaborate effectively across functions to deliver impactful marketing initiatives.

 

Your Responsibilities:

1.

Brand Planning & Execution


* Develop and execute annual marketing plans for assigned brands in line with business objectives and Global/Regional strategies.


* Translate brand strategies into relevant local marketing activities and campaigns.


* Lead the execution of marketing campaigns, events, promotional activities and brand materials.


* Manage timelines and ensure marketing initiatives are delivered effectively and on time.

2.

Business & Brand Performance


* Monitor sales, market share and key brand performance indicators for assigned brands.


* Identify gaps versus plan and work with relevant stakeholders to develop appropriate actions.


* Support sales forecasting and business planning activities.


* Track and evaluate brand and marketing performance to identify opportunities for improvement.

3.

Market & Customer Insights


* Monitor market trends, competitor activities and customer needs to identify opportunities and challenges.


* Gather insights from Sales/Distributors, Technical teams, customers and external stakeholders to inform brand plans.


* Translate market and customer insights into practical marketing initiatives that address customer needs and support business growth.

4.

Budget & Commercial Management


* Manage the A&P budget for assigned brands and ensure spending is aligned with approved plans.


* Track budget utilization and marketing expenditure.


* Support sales and production forecasting to ensure appropriate product availability while balancing business requirements.

5.

Cross-Functional & Stakeholder Management


* Work closely with Sales/Distri...