Regional Sales Manager- VA

Position Summary The Regional Sales Manager leads business development, sales performance, and team growth within an assigned geographic region.

This role develops and executes regional sales strategies, drives revenue and margin growth, strengthens customer relationships, and coaches Sales Executives to achieve individual and team objectives.

The position partners closely with the Director of Sales and cross-functional teams to deliver exceptional customer service and identify new market opportunities.

Responsibilities Regional Sales Strategy & Business Development: Develop and execute regional sales strategies aligned with revenue, profitability, and market expansion goals.

Identify and pursue new business opportunities across foodservice, hospitality, retail, and other strategic segments.

Build and maintain relationships with prospective and existing customers to support acquisition, retention, and account growth.

Accompany Sales Executives on customer visits, prospecting calls, presentations, and negotiations.

Monitor market trends, competitor activity, customer needs, and emerging product opportunities.

Sales Performance & Financial Management: Establish, monitor, and forecast regional, team, and individual sales and margin targets.

Create actionable sales plans, define KPIs, and hold team members accountable for results.

Analyze sales activity, customer trends, territory performance, and profitability to identify improvement opportunities.

Prepare sales forecasts, performance reports, and territory analyses for sales leadership.

Manage regional sales expenses and budgets to support efficient resource allocation.

Team Leadership & Development: Lead, coach, and develop Sales Executives through field training, regular feedback, and performance reviews.

Set clear expectations and measurable development goals; support consultative selling, prospecting, negotiation, and product knowledge.

Foster a collaborative, accountable, high-performing culture that recognizes results and continuous improvement.

Conduct regular team meetings and individual check-ins to align priorities and address challenges.

Customer Experience & Cross-Functional Collaboration: Resolve escalated customer concerns in partnership with Customer Service and Operations.

Collaborate with Purchasing, Merchandising, Marketing, Analytics, and Operations on sales initiatives and customer needs.

Maintain knowledge of Baldors produce, specialty foods, seasonal offerings, and digital ordering platforms.

Help the sales team address product availability, backorders, delivery issues, and credit-related concerns.

Share customer feedback, market intelligence, and strategic recommendations with sales leadership.

Requirements and Skills Proven ability to lead, motivate, and develop a sales team while delivering measurable business results.

Strong business development, relationship management, negotiation, presentation, and communication skills.

Sound analytical and financial judgment, includ...