Account Manager , Content - Temp to Reg FT

position overview This is a temporary position with the option to become a regular full time position.

The Senior Account Manager will be responsible for driving the delivery of our content solutions across all major initiatives of the 4As.

This role will sit at the center of a partnership with the Head of CRM, ensuring that content is purpose-built to support lifecycle journeysfrom awareness to conversion to retention.

You will translate audience insights and business priorities into compelling, high-impact content across all channels.

In addition, this role will drive the organizations owned and earned media platforms - turning them into parts of our strategic content strategy and how we drive our brand breakthrough in the market henceforth under our new strategy of 4As-as-a-service.

Our owned and earned content strategy will ensure we deliver a best-in-class experience through effective positioning, content strategy, gating, and continuous innovation.

Two critical strategic changes our owned and earned content strategy will deliver a) the 4As develops more of an open system for prospects to come into our ecosystem and for members to drive more value and spread the value of our ecosystem b) The 4As develops a more decentralized strategy so our brand can be discovered in neighborhoods where our target audience lives and our value proposition can breakthrough As a key leader within the Content, Digital & Brand Business Unit, the Account Manager will ensure all content aligns with brand standards, supports retention, acquisition and tactical demand generation strategies & flywheels.

And that it is measured fully so that we are very clear on strategic and tactical impact What is critical in this role is being able to hit the ground running and contribute to the development of deeper expertise within the 4As, bringing your experience to focus on the things which matter to members, drive engagement, win prospects and build our brand through content excellence.

We expect you to bring a fresh perspective to what we currently do and through real empowerment from the CEO, help us to rationalise, refocus and reimagine our activity.

This is a value-creation and impact role.

position responsibilities Core responsibilities and tasks include: Define and execute a comprehensive content strategy aligned with business goals, audience needs and growth priorities.

Work in close partnership with the BU Heads (deeper focus with the President of Member Solutions; EVP, Product and EVP Growth) as well as with SMEs.

You will deliver base and breakthrough content that supports our end to end activity and messaging calendar The content must support our lifecycle journeys, from lead generation through conversion and retention.

Identify and define the content needed at each stage of the customer journey, ensuring relevance, consistency and effectiveness.

Lead the strategy, content and experience of the organizations website, including positioning, navigation, gating stra...