Regional Sales Manager - East Coast

About Us: Trilliant Food & Nutrition is a leading manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin.

With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, foodservice, and e-commerce channels.

Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience.

By combining industry-leading talent and cutting-edge equipment, we drive innovation and consistently deliver the highest quality products to our customers--first and fast.

Our brand portfolio includes Victor Allen's®, Dutch Bros® beverages and Nurri™, our better-for-you protein beverage line.

We are passionate about beverages - and about building a team that's just as energized.

We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

Our Core Values: Position Overview: We are seeking an enthusiastic, motivated, and detail-oriented Regional Sales Manager for the East coast to join our growing coffee and nutrition company.

As a sales manager, you will play a crucial role in prospecting and supporting key accounts by fostering inseparable relationships with customers.

The role drives regional revenue, manages key account relationships (e.g., grocery/retail chains), and oversees distributor networks.

This contributor role involves executing commercial strategy, negotiating trade, and overseeing field execution to hit volume and profitability targets.

Responsibilities: · Manage and generate sales revenue, promotions, distribution, and pricing initiatives to sell our portfolio of brands within all key accounts.

· Utilize a proven track record of account management while developing account plans and budgets, prepare and present account reviews, and communicate effectively.

· Build and cultivate effective relationships with key retailers relevant to the respective territory and cater to each account to improve market share and growth.

· Conduct routine meetings with buyers to sell-in new products, programs and promotional activities.

· Work closely with retailers (Ahold-Delhaize, Publix, Market Basket, Wakefern, etc.), distributors (UNFI, KeHE, C&S Wholesalers) and brokers where applicable to align company goals.

· Grow brand market share and increase velocities through product, placement, pricing, and promotion through distribution and space initiatives.

· Works directly with and maintain constant communication with all relevant Sales Ops and Customer Service personnel in the assigned company territory to promote the sale of company brands.

· Maintains consistent category review cycle with all existing accounts and actively prospects against new target account list.

· Analyze and develop sales opportunities from using Nielson or other companies provided with sales/CRM software.

· Pa...