Web Operations Manager

SUMMARY

Maintains responsibility for the strategic vision, project roadmap, and operational delivery of all aspects of Subaru.com with a focus of improving Subaru's national digital presence, ensuring an exceptional digital customer experience, maximizing consumer engagement and lead conversion, fostering collaboration with agencies and development teams, and implementing comprehensive digital, conversion rate optimization (CRO), and search & generative engine optimization (SEO & GEO) marketing strategies that align with the Subaru brand and company goals.

MAJOR RESPONSIBILITIES


* Maintains responsibility for the overall strategic vision and roadmap of improvements and enhancements of Subaru.com and related digital integrations/tools, while prioritizing projects based on business need, level of effort, cost, resources, and timing to implement.


* Maintains responsibility for the support, guidance, and partnership to all business lines and distribution partners in the pursuit of their digital goals, as they relate to Subaru.com, while vetting the business return on investment (ROI) before prioritizing their projects (e.g., Product Launch, Incentives, Parts/Service, Certified Pre-Owned [CPO], Accessories, Connected Vehicle Business, Customer Advocacy Department [CAD], Brand Partnerships, Love Promise Activations, Motorsports, Auto Shows/Events, Subaru of America [SOA] Field, Subaru of New England [SNE], and Subaru Distributors Corporation [SDC]).


* Oversees website content hierarchy to ensure a seamless, intuitive navigation experience that reduces friction and empowers customers to make informed purchasing decisions.


* Fosters collaboration with Subaru Information Technology (IT) and their technical partners to optimize process and decisions related to the technical aspects that impact the site, including but not limited to: speed, development timelines and budgets, and quality of the platform.


* Manages internal team members, external contractors, and relationships/contracts with external partners to ensure that all are aligned to execute Subaru.com projects on time and on budget - while maximizing our investments in people and marketing technologies.


* Develops, tracks, and optimizes key performance indicators (KPIs) to frequently improve the digital customer experience, site performance, search & generative engine visibility, and lead generation of Subaru.com.


* Utilizes data analytics to inform decisions, increase conversion rates, and maximize ROI.

Proactively socializes the value that their team and partners are creating for Subaru's business.

ADDITIONAL RESPONSIBILITIES


* Ensures that digital content for Subaru.com is consistent with business objectives and brand guidelines while remaining compliant with legal and accessibility standards.


* Promotes open communications with all internal SOA stakeholders and agency partners.


* Keeps the department and organization abreast of emerging dig...