Market Research Strategist

Job Description

POSITION SUMMARY:
The Market Research Strategist on the Market Research & Insights team is an embedded strategic partner to their assigned business area and is responsible for leading all market research work for their business unit.
This individual contributor will bring broad capabilities across primary research, partner management and project management.

They will manage and lead B2B research projects from inception to completion, including project scoping & design, research execution, data analysis and presentation of findings.

ACCOUNTABILITIES:


* Client Relationship Management: Develop an understanding of your partners business challenges and objectives, positioning yourself as a trusted advisor by delivering insights that inform strategic decisions.


* Lead & execute market research projects: Working with senior leadership, you will lead projects from inception to completion, including project scoping, execution and activation.

You will own all aspects of quantitative and qualitative project execution including defining research objectives, methodology design, authoring questionnaires, moderating consumer interviews, overseeing recruitment, developing discussion guides and questionnaires, programming surveys, analyzing data, creating insights reports and socializing research across the organization.


* Be the Voice of our Customers/Partners: Build a deep understanding of our customers (transplant centers), registry members, financial supporters and/or partners and act as a champion of their needs and preferences.


* Project Management: Manage multiple research projects end-to-end with several moving parts and several internal stakeholders.

Develop and manage project budget and timelines ensuring projects are completed on time and within budget.


* Research Tools Management: Help manage data resources and research tools; ensure we are using a modern research approach and have an updated toolkit.


* Competitive Intelligence: Utilize primary and secondary methods to build understanding of key competitors in NMDP's market segments and core consumer segments.

Keep abreast of industry news and trends and use this knowledge to anticipate your partner's needs and deliver comprehensive insights.


* Operational Efficiency: Continuously seeking and implementing new ways to improve project process and deliverables.


* Leadership: Mentor and teach analysts on the team.

REQUIRED QUALIFICATIONS:
Knowledge of:


* Proven experience in managing the design, execution and implementation of a range of B2B market research methodologies, including, but not limited to: qualitative, both online (e.g.

1:1 interviews, focus groups, in-homes) in addition to quantitative (e.g.

consumer segmentation, attitude and usage studies, brand tracking studies) and other custom research studies.


* Experience in research project management, including setting research objectives, timelines, and budgets.


* Experien...