Communications Specialist

The Communications Specialist is responsible for owning and executing external marketing communications across digital channels, ensuring high-quality, consistent, and on-brand content delivery.

This role translates campaign direction and technical guidance into polished, audience-ready content that represents the company accurately and credibly in the market.

This role is open to canddiates currently based in Buffalo, NY

This is a hands-on, execution role that sits between campaign strategy and tactical delivery.

The Communications Specialist does not define campaign architecture or product strategy, but is accountable for how marketing shows up externally-every day.

Key Responsibilities

External Communications (Primary Ownership)


* Own execution of blog content, social media, and email marketing.


* Maintain a consistent external publishing cadence aligned to campaign priorities.


* Ensure messaging reflects approved narratives, terminology, and positioning.

Content Production & Execution


* Own writing, editing, and refinement of marketing content.


* Translate campaign briefs and technical guidance into clear, compelling content.


* Adapt messaging for different channels and audiences while maintaining cohesion.


* Partner with designers and agencies to deliver complete, polished assets.

Campaign Execution Leadership


* Lead execution of campaigns defined by the Program Manager.


* Build and manage content calendars and asset plans.


* Identify execution gaps early and proactively surface risks or needs.

Brand & Quality Control


* Apply brand standards, voice, and narrative frameworks consistently.


* Own execution-level quality control across all externally facing content.


* Ensure accuracy, clarity, and professionalism in all deliverables.

Publishing & Channel Management


* Own scheduling, publishing, and coordination across external channels.


* Oversee publishing workflows and ensure deadlines are met.


* Coordinate with the Marketing Specialist for execution support where needed.

Performance Tracking & Optimization


* Track channel-level performance metrics (engagement, reach, consistency).


* Provide insights and recommendations to improve content effectiveness.


* Inform future execution decisions based on performance trends.

Cross-Functional Collaboration


* Coordinate with the Marketing Specialist and Director to support execution and scaling of content volume.


* Remain informed of product and engineering roadmaps as they impact messaging and timing.

What This Role Is Not


* Not responsible for campaign strategy or architecture.


* Not the primary owner of technical translation or product positioning.


* Not an internal communications or sales enablement lead.

Required


* 3-5 years of experience in B2B marketing, communications, or content execution.


* Strong long-form and short-form writing and editing skills.
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