Associate Dealer Programs Manager

The salary range listed is the total compensation that includes base salary and potential monthly commission, with further details to be discussed during the interview process.

The Associate Dealer Programs Manager is responsible for overseeing all aspects of dealer program administration, planning, execution, and development.

This role manages the Associate Dealer Program, Consumer Rebate Program, and Retail Sales Spiff Program while working closely with internal teams and external partners to drive program growth, effectiveness, and market competitiveness.

The position collaborates extensively with Sales, FAST, Finance, TBR, and executive leadership on program enrollments, payouts, reporting, strategic planning, and the development of innovative initiatives.

The Associate Dealer Programs Manager also builds and maintains strong relationships with dealers and distributors across the 2W, 4W, and TBR business segments.

Essential Responsibilities


* Manage third-party vendor relationships and program administration.


* Collaborate with Sales, FAST, TBR, Finance, and other internal departments to support program objectives.


* Develop and maintain strong relationships with Fanatic distributors and dealers.


* Coordinate and facilitate promotional communications across internal departments and external partners.


* Prepare and analyze sales incentive (Spiff) reporting in partnership with Sales and Finance teams.


* Generate and maintain sales and program performance reports utilizing Business Intelligence (BI) tools, Excel, and pivot tables.


* Participate in Daily Morning Sales Review (MSR) meetings and provide program updates as needed.


* Manage department budgets, reconciliations, and financial reporting.


* Plan, execute, and evaluate quarterly promotional campaigns and incentive programs.


* Oversee quarterly and annual program reconciliations, payouts, and compliance activities.


* Lead and manage the Associate Dealer Program, ensuring effective program execution and dealer engagement.


* Provide ongoing support and communication to distributor sales representatives and dealer partners.


* Supervise, train, and develop direct reports, including administrative staff, assistants, and temporary employees.


* Analyze program performance, market trends, and competitive activity to identify opportunities for program enhancements and promotional initiatives.


* Oversee consumer rebate program implementation, communication, reconciliation, and reporting processes.


* Track, manage, and follow up on action items to ensure timely completion and accountability.


* Present program results, recommendations, and strategic initiatives to management and executive leadership.

Job-related location requirement: 


* Candidates must reside in California and within reasonable distance to our corporate office, Rancho Cucamonga, CA.

Schedule: 8:00am - 5:00pm (core business hours).

Manag...