Lead Generation Specialist

Your Job

The Lead Generation Specialist identifies, engages, and qualifies prospective customers within defined market segments and converts those interactions into high-quality sales opportunities for Sales Managers and field sellers.

Guided by Principle-Based Management (PBM), this role focuses on creating long-term value through sound judgment, economic thinking, and continuous learning.

The role leverages Artificial Intelligence (AI) as a resource and decision-support tool while maintaining human judgment as the final decision-maker.

Location: Atlanta, GA (Office-based)

Our Team

Georgia-Pacific is a dynamic, mission-driven team that tackles tough industry challenges by blending bold innovation with practical execution to create measurable impact.

Here, you'll find a collaborative, high-performance culture where your ideas are valued, ownership is encouraged, and career growth is accelerated through mentorship and real responsibility.

Key Responsibilities


* Identify and prioritize prospects using CRM and prospecting tools (e.g., Demand base, LinkedIn Sales Navigator, etc.) and market intelligence research.


* Execute outbound outreach campaigns across email, digital, and social channels aligned to target segments and buying signals.


* Personalize messaging using AI responsibly while maintaining authentic, human engagement.


* Qualify opportunities using defined criteria (need, value potential, strategic fit, and readiness) and progress only seller-ready leads and/or lead lists.


* Deliver clear, high-quality opportunity summaries and recommend next steps to Sales Managers to enable effective follow-up.


* Partner with sales leadership and Commercial leadership to continuously improve targeting, messaging, and opportunity quality.

AI & Tool Usage


* Efficiently use AI tools (KochGPT, Microsoft Copilot, ChatGPT, Claude, etc.) for research, drafting outreach, and summarizing insights.


* Critically evaluate AI outputs before acting; human judgment is the final decision-maker.


* Use CRM and analytics to test, learn, and improve decision quality and conversion performance.

Success Metrics



* Opportunity acceptance and conversion rates (quality over quantity).


* Alignment to strategic segments and target account priorities.


* Sales feedback on opportunity readiness and handoff quality.


* Demonstrated learning, experimentation, and effective, responsible AI usage.

Who You Are (Basic Qualifications)


* Experience in lead generation, inside sales, sales development, or a similar commercial role.


* Experience executing outbound outreach (email, digital, social) and documenting results.


* Experience using a CRM (Microsoft Dynamics preferred) and sales enablement or prospecting tools to research, prioritize, and manage a pipeline of leads.


* Experience qualifying leads using defined criteria and producing written opportunity summaries for sales stakeholders.


* B...