Brand Manager

Brand Manager

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®.

At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Job responsibilities include:

In this Brand Manager role, you’ll play a critical role in shaping the future of the Thinx® brand in North America.

This role is well‑suited for an experienced brand marketer who thrives in a fast‑paced, collaborative environment and is motivated by building purpose‑led brands with cultural relevance and impact.  The Brand Manager is accountable for driving business planning and marketing execution for the Thinx® brand and the objective of this role is to deliver sustainable, organic growth grounded in deep consumer understanding, clear brand positioning, and strong innovation and marketing plans that drive sales, profit, share, and brand equity.

As a Brand Manager, you will put the consumer at the center of every decision and influence a broad set of internal and external partners within a matrix organization—including Supply Chain, Finance, Sales Operations, regional teams, and agency partners—to deliver strong DTC and brand outcomes.

This role reports to the Senior Brand Manager.  In this role, you will:



* Develop and execute the Thinx® brand strategy to drive awareness, loyalty, and profitable growth, ensuring consistent brand expression across all consumer touchpoints.


* Define, track, and act on key brand health and performance metrics, including market share, penetration, and consumer loyalty.


* Lead market analysis, competitive benchmarking, and consumer research in partnership with insights teams to identify trends and growth opportunities.


* Translate consumer insights into clear brand claims, strong positioning, and product and innovation priorities.


* Manage the local product portfolio, including innovation, pricing, and packaging, and lead integrated go‑to‑market planning for new product launches.


* Partner closely with Trade Marketing and Sales to deliver effective shopper marketing, in‑store execution, and retailer‑specific activations across retail and DTC channels.


* Track and manage brand financial performance, id...