Managing Director, Dealer Retail & Consumer Marketing

Join Chase Auto, a leader in auto financing with over $85 billion in assets and partnerships with 75% of U.S.

franchised automotive dealers.

As part of the prestigious JP Morgan Chase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a comprehensive suite of financial products and services, from retail lending and captive financing to commercial services like floorplan products, treasury services including deposits, cash management, and payment processing.

The Head of Retail & Consumer Marketing will oversee a team responsible for the strategy, planning, and execution of both direct-to-consumer (B2C) and indirect dealer retail (B2B) segments.

The successful candidate will lead development of integrated go-to-market strategies and programs to unlock growth and synergies between the indirect retail and direct-to-consumer car buying and financing audiences and channels.

Demonstrative knowledge and experience in creating and capturing demand across the customer journey is key.

Key Responsibilities:


* Strategic Marketing Plans: Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and consumer originations acquisition via prospecting to drive more through the door applications across the Chase dealer network, ensuring alignment with business goals.

Oversee owned, earned and paid media in support.


* Brand Strategy: Implement visual identity and brand voice for Chase Auto retail and consumer segments.

Lead brand creative and expression in the marketplace to enhance brand recognition and loyalty.


* Sales Enablement: Support the geographic sales force with marketing content, pitch materials, and lead capture and nurturing.


* Segmentation: Maintain dealer segmentation and curate the client database of contacts across the dealer network to ensure targeted and effective marketing efforts.

Continue to mature consumer segmentation and consumer buyer persona insights.


* Value Proposition: Maintain a pulse on competitor offerings in the marketplace and best position Chase Auto given its advantages.

Partner with business leadership in leveraging feature / benefits mapping to further inform our value proposition, reasons to believe, and go-to-market messaging.


* Marketing Communications: Develop and maintain client and customer contact strategies using campaigns and always-on communication of offerings and advisory leveraging Salesforce Marketing Cloud.


* Client Engagements & Experiences: Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value including live webinars or in-person venue.


* Team Leadership: Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.


* Cross-Department Collaboration: Collaborate with sales leadership, product, and other cross line of business teams including...