Marketing and Sales Automation Administrator

Key Responsibilities 


* Marketing & Sales Campaign Orchestration 



* Coordinate the planning, execution, and results analysis of marketing campaigns. 



* Maintain all communication, campaigns, & events on the CRM. 



* Collaborate with internal teams and external vendors to ensure timely delivery of marketing materials, such as brochures, advertisements, and promotional items. 



* Create campaign schedules, track progress, and report on key performance indicators. 



* Design, execute, and oversee AI sales development resources including email and telephone agents 



* Shipment of resources as needed (textbooks, gifts, etc.) 



* AI Strategy & Adoption 



* Treat AI adoption as a strategic imperative — embedding AI tools throughout the marketing lifecycle from content creation and campaign planning through execution and reporting. 



* Leverage AI tools to scale marketing capacity, enabling a small Sales and Marketing team to support a large addressable market without linear headcount growth. 



* Continuously evaluate and implement AI tools that accelerate content generation, campaign planning, execution, and analysis. 



* Create narrative content and optimize websites for AI Search Engine Optimization (SEO) 



* Apply AI to extract insight from campaign and industry data - identifying patterns, risk indicators, and customer engagement trends that inform strategic and operational sales decisions. 



* Support team efforts to embed AI into team workflows, with measurable adoption expectations and AI fluency as an explicit component of team performance. 



* Digital Marketing and Content Creation 



* Monitor and analyze website and social media traffic and user engagement metrics. 



* Collaborate with internal subject matter experts to create regular blog posts and social media posts, with content relevant and useful to our target market. 



* Manage social media accounts, including content scheduling, community engagement, and performance tracking. 



* Coordinate with our web design team to make updates to our product and commercial websites. 



* Maintain and update content repositories, including marketing collateral, images, and videos. 



* Event and Trade Show Coordination 



* Assist in planning and coordinating marketing events, trade shows, and conferences. 
  



* Manage logistics, including booth setup, collateral preparation, and coordination with vendors. 
  



* Track event budgets, evaluate event success, and provide post-event reports. 

Attending events and tradeshows and conferences as required 
  


* Administrative Support 



* Provide general administrative support to the marketing team, including scheduling meetings, organizing documents, and managing calendars, shipments. 
  



* Maintain marketing databases, contact lists, and...