Field Marketing Manager - Crop Protection

Field Marketing Manager - Crop Protection
This position is remote (virtual) and can work from home but would ideally be located within the territory of Iowa, Missouri or Wisconsin.

The CPP Field Marketing Manager has responsibility for crop protection pricing and marketing execution in the assigned Sales Business Unit (BU), in this case, supporting the Central Business Unit (IA/MO/WI).

Additionally, the CPP Field Marketing Manager supports development and connection of key market insights to local strategy.

The role reports to the CPP & Seed Field Marketing Director Team Leader with a dotted-line report to the Central BU Sales Leader.

The Field Marketing Team has responsibility for partnership between Strategic Marketing and Sales, partnering to leverage and align resources with opportunities and advocating for the team cross functionally including coordination with procurement, finance, IT, agronomy and product development, etc.

The role acts as an extension of the P&L, with local ownership for executing on Marketing and Sales objectives.

The Field Marketing team acts as the funnel to and from the field, providing insights to Marketing as the "voice of the field" and pushing communication and key programs to their assigned BU.

This leader is highly focused on driving local strategy and execution against goals, including local strategizing and approvals of marketing funds.

The role allows for increased efficiency and speed of decision-making, freeing up people leaders to manage the broader business.

The Field Marketing Manager works in tangent with a regionally assigned Seed Field Marketing Manager as a part of an 12-person team comprised of 6 CPP Field Marketing Leaders across BUs and 6 Seed Field Marketers (formerly called Seed Execution Leads).

Leads crop protection pricing strategy & execution to include:


* Influencing / Executing Forecasting andStrategic planning


* Drive BU plan and identified high priority Account Plans


* Manage overall BU P&L CPP portfolio and margin


* Discretionary marketing spend management


* Allocations execution


* Support Marketing program launch and new product deployment and training


* Early Advantage target management and program execution


* Demand Creation for localized markets in collaboration with sales team


* Consults on returns exceptions and target management


* Bulk fill and package fill program


* Discontinued list execution


* Support the execution on AARx and other specific programs to increase volume, market share, and internal and owner margin


* Partner with and across Marketing teams including P&L leads, Sales Activation and Pricing / Data teams to develop and execute marketing programs tied to BU


* Communication liaison to/from Marketing to/from Sales

Leads regional execution strategy and key account connection to include:


* Lead business planning (BU CPP plan and Account CPP plan support)


* Key Owner Engagement (direc...