Brand Manager, Innovation

The Brand Manager, Innovation will be responsible for supporting Strategic Planning processes, leading new product proposition development across different categories & brands.

Requires the ability to identify strategic opportunities, translate them into attractive, brand-building business propositions, and usher initiatives and projects through the stage-gating process as the “business lead” to prepare them for our Go-To-Market teams. 

Essential Functions: Other responsibilities, and activities may change or be assigned at any time.


* Identify strategic category, brand, or channel opportunities that expand portfolio.


* Mine market, competitive, & trends landscape to identify consumer/channel insights.


* Identify big knowledge gaps and translate learning objectives into learnings plan with the Insights team.


* Weave insights and market information to uncover strategically-aligned opportunities.


* Influence the evolution of new product pipeline to ladder to company’s strategic priorities.


* Identify assumptions and needs to build insight-driven propositions.


* Develop business propositions to enable delivery of annual and strategic plan sales and profitability objectives.


* Collaborate with cross-functionals to develop platform and initiative business cases.


* Analyze data from a wide variety of sources to develop effective business plans; including competitive analysis, pricing analysis, and estimating distribution and volume builds.


* Develop storytelling narratives to inspire and build confidence of leadership, rally project teams, and influence and assess innovation pipeline health.


* Create responsive learning plans to uncover consumer learnings to discover white spaces, assess and validate product concepts, and define product benefits and guardrails.


* Utilize stage-gates process for commercialization and get launch-ready.


* Prepare platform projects for commercialization in partnership with functional experts and cross-division partners, (e.g.

Project Management Office, Marketing, R&D, Operations, Finance, Sales, Consumer Insights, Manufacturing, and Supply Chain).


* Identify key assumptions to drive profitable opportunities.


* Comfort with budgeting, forecasting, P&L analysis, and data analysis to develop new products.


* Develop collaborative inputs to feed P&L around pricing, trade, distribution & volume builds to meet revenue & profitability targets with Finance, Brand, and Sales.


* Develop, recommend, align stakeholders to pipeline recommendations.

Position Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Reasonable accommodations may be made to enable individuals qualified with disabilities to perform the essential functions.


* Able to connect dots on various inform...