Brand Manager, Dr. Ci: Labo (Skin Health & Beauty)

Description

Kenvue is currently recruiting for a:

Brand Manager, Dr.

Ci: Labo (Skin Health & Beauty)

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Senior Brand Manager, Clean & Clear

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

Dr.

Ci: Labo is a premium Japanese skincare brand with demonstrated success in Asia, that will soon be launching in the U.S.

The Brand Manager will be responsible for leading the development and execution of all marketing strategies and business plans for the U.S.

This exciting role requires an entrepreneurial mindset and a roll-up-your-sleeves mentality.

Key Responsibilities:


* Lead the development and implementation of the U.S.

Business Plan to outline strategic objectives, key initiatives, and financial targets.


* Lead U.S.

channel strategy, driving growth with key customers and evaluating new channels.


* Develop and execute the U.S.

marketing strategy, inclusive of brand positioning, new product launches, media activation and planning, public relations, omnichannel retailer integrations, and social & influencer activations.


* Continuously assess consumer, customer, and market insights to uncover business drivers and generate strategic & tactical recommendations for growth.


* Lead the Integrated Business Planning (IBP) process to meet shipment and financial targets.


* Partner closely with Finance to build financial projections for the U.S.

operating plan, business plan, and ongoing financial updates.


* Lead budgeting and implementation of brand marketing investment, ensuring delivery of key brand growth and financial commitments.


* Partner with cross-functional team members to shape and grow brand equity and innovation to drive U.S.

growth.


* Partner with the media team to enhance business results and optimize advertising performance.


* Foster a high-performance culture that values integrity, creativity, teamwork, and excellence within the marketing organization.

What we are looking for

Required Qualifications


* A BA/BS in Marketing or a...