Sales Operations CRM Lead

Job Title: Sales Operations CRM Lead

Job Location: Atlanta, Georgia

Role Overview:

As a Sales Operations CRM Lead, your focus will be to lead the CRM strategy and governance for the US Sales Operations, ensuring optimization of CRM processes, data integrity, and integration with other company systems.  Drive adoption, analytics, and compliance while serving  as the US focal point to regional /global CRM teams.  Support to develop and administer sales planning and effectiveness  plans and processes to increase market share, sales volume, effectiveness and efficiency of the sales function, and enhance  sales and marketing standards in line with business needs and objectives, DHL guidelines and policies.

 Key Responsibilities:

 CRM Strategy & Governance

 Develops and maintains a CRM strategy that supports overall business goals.


* Sets standards, processes, and governance guidelines for how the CRM is used.


* Participates in planning for the CRM roadmap, including upgrades, integrations, and automation opportunities.

 System Management & Optimization

 Oversees daily CRM operations, system setup, and performance.


* Manages updates, new releases, and overall data integrity.


* Identifies and implements improvements to workflows, automations, and customer experiences.

 Data Management & Insights


* Ensures customer data is accurate and consistent across all channels.


* Manages dashboards and reports used by sales, marketing, and service teams.


* Analyzes CRM data to spot trends, support segmentation, and guide strategic decisions.

 Cross-Functional Collaboration


* Works closely with Sales, Marketing, Operations, and IT to ensure the CRM meets each team’s needs.


* Acts as the main contact for CRM questions, requests, and escalations.


* Turns business requirements into technical specifications for system changes or integrations.

 Training & User Enablement


* Provides training, documentation, and ongoing support for CRM users.


* Encourages strong CRM adoption and ensures best practices are followed.


* Collects user feedback and incorporates it into future system improvements.

 Compliance & Security


* Ensures CRM processes follow data privacy, security, and regulatory requirements.


* Maintains proper access controls and oversees audit trail practices.

 Qualifications:


* 2+ years of experience in the administration, maintenance of a system/software, Project management, Trainer experience at a Corporation is an advantage


* Proficient in using a CRM system and MS Office Products


* Ability to monitor and identify current and potential issues that affect CRM systems & processes


* Solid Microsoft Excel and PowerPoint skills with the ability to get familiar with new systems – experience with SalesForce and CRM preferred


* Strong communicator, flexible, creative and motivated


* Excellent attention to detail, prioritization and o...