Director of Sales, Vertical Markets

Primary Objectives:

Develop, oversee, and execute comprehensive vertical market sales strategies aligned with company revenue goals and market expansion objectives.

Build and maintain high-performing sales teams that drive significant revenue growth while ensuring customer satisfaction and retention within target industry verticals.

 

Major Areas of Responsibility:



* Develop and execute comprehensive sales strategies for assigned vertical markets across the Americas


* Identify market opportunities, competitive threats, and emerging trends within target verticals to inform go-to-market strategies


* Establish revenue targets, forecasting models, and key performance metrics for vertical market performance


* Own and exceed annual revenue targets for assigned vertical markets


* Build and maintain executive relationships with key accounts and industry influencers


* Lead complex, high-value sales cycles with executives and decision-makers


* Drive new business development while expanding existing customer relationships


* Collaborate with product, marketing, and customer success teams to ensure vertical-specific solutions meet market needs

 

Specific Responsibilities:



* Build, lead, and mentor a team of vertical sales managers and account executives


* Create structured training programs to develop deep vertical expertise across the sales organization


* Establish clear accountability frameworks, performance standards, and professional development pathways


* Foster a culture of collaboration, continuous improvement, and customer-centricity


* Set team goals, conduct performance reviews, and provide ongoing coaching


* Maintain deep knowledge of industry trends, regulatory changes, and competitive landscape within target verticals


* Cultivate strategic partnerships with system integrators, consultants, and technology partners within vertical markets


* Provide feedback to product teams on vertical-specific feature requirements and market demands


* Develop sales tools, collateral, and playbooks tailored to vertical market needs


* Set clear KPIs and metrics to measure sales performance, pipeline health, and revenue attainment


* Implement CRM systems and reporting to track revenue, market share, and sales team contribution


* Conduct pipeline reviews and forecast vertical market revenue accurately


* Partner with marketing to develop vertical-specific campaigns and demand generation programs


* Coordinate with legal and finance on complex deal structures and contract approvals


* Adhere to all company policies, procedures and code of business ethics

 

Required knowledge, skills and abilities:



* Deep expertise in at least two major industry verticals (healthcare, print, manufacturing, higher education, etc.)


* Strong understanding of sales methodologies (BANT, Challenger, Solution Selling, etc.)


* Experience selling complex, ...