Expert Portfolio Marketing Specialist (Analyst Relations)

Expert Portfolio Marketing Specialist (Analyst relations)

Eastern or Central Time zone - US

Overview
We are seeking a strategic and detail-oriented Marketing professional to lead our Industry Analyst Relations program and drive additional cross-functional marketing initiatives.

This role is responsible for cultivating and managing relationships with key industry analyst firms to elevate our market presence, shape perception, and influence analyst coverage.

The ideal candidate will serve as a central point of coordination for analyst briefings, inquiries, and research engagements, ensuring alignment with corporate messaging and product strategy.

In addition, this role will oversee the planning and execution of additional marketing programs and projects, collaborating across teams to ensure timely delivery, budget adherence, and measurable impact.

Success in this role requires strong communication skills, a proactive mindset, and the ability to manage multiple priorities in a fast-paced environment.

Key Responsibilities

Industry Analyst Relations


* Develop and execute a strategic analyst relations plan aligned with brand and solution messaging.


* Build and maintain strong relationships with key industry analysts and research firms.


* Coordinate analyst briefings, inquiries, and responses to research evaluations.


* Monitor analyst coverage and industry trends to identify opportunities for engagement and influence.


* Partner with product marketing, communications, and executive leadership to prepare briefing materials and messaging.


* Track and report on analyst sentiment, feedback, and impact on brand perception and market positioning.

Marketing Project & Program Management


* Lead special cross-functional marketing initiatives from planning through execution, ensuring alignment with business goals.


* Manage timelines, budgets, resources, and deliverables across multiple concurrent projects.


* Facilitate collaboration between internal teams (e.g., product, sales, communications) and external partners or vendors.


* Develop and maintain project documentation, including briefs, schedules, and status reports.


* Identify risks and roadblocks early, proposing solutions to keep programs on track.


* Measure and report on program performance, providing insights and recommendations for optimization.

Qualifications


* Experience:
+ 7+ years of relevant work experience (Preferred).
+ Advanced understanding of the healthcare IT industry, including market and competitive intelligence.
+ Advanced understanding of marketing and overarching business strategy.
+ Advanced MS Office Suite skills (PowerPoint, Word, Excel, Teams).
+ Strong conviction in the role of project management and a willingness to take on challenges.


* Education:
+ Bachelor's Degree (Preferred).

Working Arrangements


* Standard work week or as defined by ass...