Marketing Director

Marketing Director

Dublin Post Acute
Location: Dublin, OH
Employment Type: Full-Time
Position Summary

Dublin Post Acute is seeking an experienced and results-driven Marketing Director to lead and execute strategic marketing and business development initiatives for our skilled nursing and post-acute care facility.

This role is responsible for driving census growth, strengthening referral relationships, and enhancing brand visibility within the healthcare community.

The ideal candidate has strong healthcare marketing experience, exceptional relationship-building skills, and a deep understanding of post-acute or long-term care operations.
Key Responsibilities


* Develop and implement comprehensive marketing and business development strategies to increase admissions and occupancy


* Build and maintain strong relationships with hospitals, physicians, discharge planners, case managers, and community partners


* Conduct routine sales calls, facility tours, and outreach to referral sources


* Monitor census, payer mix, and referral trends; adjust strategies accordingly


* Collaborate with the Administrator and leadership team to align marketing goals with operational priorities


* Represent Dublin Post Acute at community events, healthcare meetings, and networking functions


* Oversee marketing materials, presentations, social media presence, and branding initiatives


* Ensure compliance with state, federal, and corporate marketing guidelines

Qualifications


* Bachelor's degree in Marketing, Business, Healthcare Administration, or related field (preferred)


* Minimum of 3-5 years of healthcare marketing or business development experience


* Experience in skilled nursing, post-acute, long-term care, or hospital settings strongly preferred


* Proven track record of increasing census and building referral networks


* Excellent communication, presentation, and interpersonal skills


* Strong organizational skills with the ability to manage multiple priorities


* Valid driver's license and reliable transportation

Benefits


* Competitive salary (commensurate with experience)


* Health, dental, and vision insurance


* Paid time off and holidays


* 401(k) with company match


* Supportive leadership team and growth-oriented environment