Sr. Specialist, Experiential Marketing

The Experiential Marketing team exudes passion and a desire to craft strong brand experiences to life at Verisk.

Whether it is leading a Verisk event or conference, considering a new Verisk experience in our offices, or piloting a new experiential technology to drive business value, this team plays a critical role in championing experiential marketing efforts for Verisk.

As a Sr.

Specialist, Experiential Marketing, you'll bring Verisk's brand to life through well-run experiences, owning distinct workstreams on mid-sized programs and leading portions of larger conferences.

You'll balance project management, operations (RFPs/contracts & Cvent registration tools), and logistics, collaborating across Marketing, Facilities, Legal, Procurement, Finance, and business stakeholders to deliver measurable outcomes, efficient processes, and memorable attendee experiences.

This role owns defined workstreams end-to-end and serves as a hands-on lead for mid-sized programs while supporting flagship conferences and requires an in-office presence of 2 days per week, and additional days as needed to support events.

Ability to travel up to 30% and work overtime or irregular hours as needed to support business needs.

Key Responsibilities:

Project Management: Cross-Functional Collaboration

Lead and support client-facing and internal event initiatives, including:


* Serve as the operational point-of-contact for assigned programs; facilitate stand-ups and tracking/update documents with Integrated Marketing, business units, Legal/Procurement, and Finance


* Build and manage timelines, run-of-show, task trackers, and cross-functional plans (Workfront)


* Coordinate content deliverables and onsite staffing plans to ensure seamless execution


* Uphold brand standards across activations and internal office engagements in partnership with Creative/Brand/Communications


* Produce post-event reporting (attendance/satisfaction/costs) and partner with Integrated Marketing to connect lead capture, pipeline attribution, and ROI to event outcomes; standardize KPIs and dashboards


* Run retrospectives and document lessons learned; propose process improvements to increase quality and efficiency

Operations: RFPs, Contracts, Cvent & Budgets

As part of a collaborative team, you will help manage the operational aspects of events, including:


* Drive vendor/venue RFPs, SOWs, and contract execution; partner with Legal, Procurement, and Finance to negotiate terms, minimize risk (e.g., attrition/cancellation), and ensure compliance with policy and budget


* Own PO creation, invoice reconciliation, and credit card receipt coding for assigned workstreams; contribute to post-event financial reconciliation


* Maintain version-controlled documentation and audit-ready contract files (signatures, COIs, amendments)


* Build and manage registration sites and email comms in Cvent; configure forms/logic, manage data integrity, and deploy reporting dashbo...