Account Executive, Partner Activation

Position Summary:

The Strategic Partnerships Account Executive is an entry-level role based on campus at IMG Academy in Bradenton, FL.

This position supports the Strategic Partnerships team with a primary focus on post-sale partnership activation, account management & administration support.

Reporting to the Senior Account Manager, this role also provides executive assistance to the VP of Partnerships and will receive internal and external exposure and learning opportunities related to integrated marketing partnerships and the overall business of IMG Academy.  

Position Responsibilities: 


* Partnership Activation & Account Management:  Support the ongoing work for our existing portfolio partnerships, assisting the team to deliver day-to-day activations, fulfill deliverables, manage inbound requests, and ensure timely and accurate execution.


* Serve as a key point of contact for assigned partners, delivering consistent communication and high-quality service.


* Create activation plans, quarterly newsletters, and sponsorship recaps that highlight key performance metrics and fulfillment storytelling.


* Maintain detailed activation trackers, timelines, product inventory logs, and fulfillment schedules to ensure accurate and on-time execution of marketing deliverables.


* Assist with collection, organization, and documentation of partnership assets and proof-of-performance for client reporting and internal auditing purposes.


* Support contract execution by ensuring deliverables align with sponsorship agreements and brand guidelines.


* Work closely with internal departments including Marketing, Communications, Sales, Events, Academics, Athletics, Parent Relations, and Operations to execute contract deliverables and on-campus activations.


* Participate in partner meetings, tracking follow-up action items and documenting next steps.


* Assist with renewal preparation by tracking performance metrics and identifying upsell opportunities to support senior leadership discussions.


* Compile data and contribute to partnership reporting dashboards and recap materials.


* Coordinate internal workflows using project management platforms (Wrike or similar), ensuring deadlines remain on schedule.


* Support asset routing, approvals, and internal content delivery across partner campaigns.


* Maintain shared partner documentation including contracts, activation calendars, creative approvals, and brand guidelines.


* Provide on-site event and activation support including logistics coordination, partner check-ins, set-up and break-down execution, and athlete or guest experiences.

Knowledge, Skills and Abilities:


* Bachelor’s degree in business, marketing, sports management or a related field is preferred


* 1–3 years of professional experience in sponsorship, account management, or client services in the sports, live events, or marketing/advertising industry. 


* Excellent com...