Associate Creative Lead - Dixie

Your Job

TreeHouse, Georgia-Pacific's in-house creative agency, is seeking an Associate Creative Lead (ACL) to guide creative excellence and strengthen stakeholder partnerships for the Dixie® business across B2B and B2C.

In this role, you'll serve as the primary creative leader for all Dixie® work flowing through TreeHouse - ensuring creative quality, team alignment, and strong collaboration with brand marketing, brand category, legal and other cross-functional partners.

We're looking for a positive, collaborative creative leader who brings clarity, consistency, and high standards to the work, while supporting a team and maintaining strong relationships across the business.

TreeHouse is a modern, collaborative in-house agency built around creative excellence, operational rigor, and strong partnership with the business.

As ACL supporting Dixie, you'll shape the creative direction for one of GP's most iconic brands while contributing to TreeHouse's broader growth and evolution.

What You Will Do

Brand & Creative Leadership


* Develop deep expertise in the Dixie® brand, including positioning, tone of voice, products, category dynamics, audiences and customers.


* Ensure consistent brand stewardship and high-quality creative across integrated campaigns, social content, shopper marketing, eCommerce/PDP, web and digital experiences, email marketing, and sales enablement.


* Lead creative direction for priority initiatives, ensuring work is insight-driven and aligned to strategic objectives.

Strategy & Partnership


* Serve as the primary creative partner for Dixie® stakeholders.


* Translate business goals, insights, and marketing priorities into clear creative strategies, briefs, and execution plans.


* Anticipate needs, identify opportunities, and recommend ideas or efficiencies that support the brand's objectives and improve the creative process.

Team Leadership


* Build and support a high-performing creative team aligned to the Dixie® business.


* Create clarity for the team by setting strong expectations, aligning on priorities, and ensuring everyone understands where to focus.


* Foster a culture of learning, inclusion, accountability, experimentation and creative excellence.

Operational Excellence


* Provide creative leadership that helps clarify project needs and priorities and ensures the right level of creative involvement across Dixie initiatives.


* Partner with project managers and producers to manage timelines, capacity, and risks.


* Leverage Workfront and performance data to inform decision-making and improve ways of working.

Who You Are (Basic Qualifications)


* 7 years of creative experience in an agency or in-house environment leading creative teams and guiding multi-disciplinary work.


* Portfolio demonstrating excellence across brand, social, shopper, and/or digital content.


* Experience presenting work and recommendations to senior leaders.


* Understa...