Retail Relationship Marketing Specialist

Role Summary

Maintains responsibility for coordinating and facilitating day-to-day operations between vendors supporting the Care Connect Retailer Marketing Communications Platform and Subaru of America (SOA).

Oversees vendor integrations and platform enhancements with a focus on retailer experience and enrollment, customer engagement, and sales.

Serves as the face of the Care Connect program and subject matter expert (SME) to the SOA Field and retailers.

Primary Responsibilities


* Responsible for day-to-day relationships with Care Connect program vendors to keep vendors accountable for meeting all requirements and deadlines as directed by Subaru of America (SOA) team.
+ Supports the growth and direction of the Care Connect program and promotes the benefits of the program to the retailers and how best to leverage the tools and features of the program, including: Trade Up Advantage, News Connect, and Market Drivers.
+ Maintains timelines and project workflows by coordinating with vendors through SOA-provided or vendor-provided project management platforms such as JIRA and/or Monday.com.
+ Supports the Retail Relationship Marketing Manager on the development and implementation of short- and long-term strategies, including technology enhancements, content development, processes, sales scripts, training, Field incentives, and launch plans.
+ Coordinates vendor sync calls and provides meeting notes/takeaways.
+ Coordinates with program vendors, Retail Relationship Creative Specialist, and Retail Relationship Marketing Manager to ensure that creative and engineering projects are completed on time and within determined budget.


* Program Features and Enhancements:
+ Monitors Care Connect program performance and retailer/customer experience, working with program vendor and cross-functional internal stakeholders (including Fixed Operations, Legal, and Information Technology [IT]) to identify and implement new features and enhancements.
+ Acts as project lead overseeing business requirements, data integrations, launch plans, and maintaining initiatives post launch.
+ Provides guidance to and holds program vendors, contractors, and internal partners accountable for meeting requirements and deadlines.
+ Reviews all program-related quotes for accuracy prior to management approval.


* Field and Retailer Training and Education:
+ Serves as a subject matter expert (SME) on the Care Connect program for the Retail Relationship Marketing team, which includes the following responsibilities:
+ Develops best practice/informational training resources for the Field and retailers on tools and processes.
+ Develops the training schedule, approves curriculum, and oversees vendor execution (including attending retailer production shoots for material) with the Retail Relationship Marketing Manager.
+ Creates engaging content and ...