Marketing Executive

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Strategic Marketing

Job Category:
Business Enablement/Support

All Job Posting Locations:
Shanghai, China

Job Description:

1战略制定及预算管理：参与新产品的策略讨论和制定，

2设备市场部，非临客户；

3产品方案引进及方案优化：根据市场策略及方向优化产品推荐方案，制定全公司产品策略，并支持全公司各专科。

4产品生命周期管理

5市场推广管理： KOL管理策略，整体市场推广活动策略，价格策略，样品投入策略，其中包括市场调研，数据分析，学术活动行动计划，共识指南，多中心临床研究等，促销管理等

6产品培训：制定对公司销售及经销商的培训计划，包括市场策略，竞品分析，市场分析，产品知识等各方面培训计划，参与部分课程的授

7销售支持，帮助销售进行MPC和FUNNEL的推进，提单，论证和招标挂网中的所需文件，材料，数据和演讲幻灯的准备

 

 

Required Skills:

 

 

Preferred Skills:
Brand Positioning Strategy, Business Storytelling, Business-To-Consumer (B2C) Marketing, Collaborating, Communication, Cross-Functional Collaboration, Customer Centricity, Customer Intelligence, Data Analysis, Data Reporting, Execution Focus, Financial Analysis, Market Research, Problem Solving, Product Development Lifecycle, Product Strategies, Tactical Planning