Senior Product Marketing Specialist (m/f/d)

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Advertising & Promotions

Job Category:
Professional

All Job Posting Locations:
Aachen, North Rhine-Westphalia, Germany

Job Description:

Senior Product Marketing Specialist

 

This position on the marketing team EMEA is responsible for coordinating Abiomed’s product strategy and communication and product launches with the focus (but not exclusively) on the cardiology portfolio.

 

 

Responsibilities: 


* Strategically manage all aspects of internal and external marketing strategy including leaders intent and all business partners ensuring alignment, consistency and execution


* Adjust global marketing plan (regional and regulatory requirements) and communication plans to local needs and coordinate roll out ensure clear marketing messaging and value propositions for internal and external communication


* Assess gaps and market needs/growth potential to guide/drive product marketing materials and make recommendations for enhancements, working closely with the global marketing and EMEA communication team


* Ensure competitive readiness


* Lead product launch execution, launch communication and campaigns to support product launches and changes


* 20% field based

 

Requirements:


* Bachelor’s degree; advanced degree highly preferred


* 4-7 years of demonstrated experience in marketing role and in medtech, interventional cardiology preferred


* Demonstrated proficiency with project planning and budgeting


* Strong interpersonal communication skills, written and presentation skills and the ability to manage multiple programs at once and effectively prioritize work are essential.


* Experience utilizing data to define digital strategy


* A passion for helping others and a desire to help improve outcomes for patients


* Fluent in both German and English language

Preferred:

Experience in medical device, biopharma, healthcare or another regulated field is preferred.

  The anticipated base pay range for this position is 75,000 EUR to 118,450 EUR.

 

 

Required Skills:
Cardiology, Marketing, Stakeholder Collaboration

 

 

Preferred Skills:
Advertising, Analytical Reasoning, Brand Identity, Brand Positioning Strategy, Brand Recognition, Budget Management, Communication, Content Marketing, Customer Intelligence, Data Analysis, Data Reporting, Design Mindset, Execution Focus, Financial Analysis, Leverages I...